Ricardo Bueno has an excellent post at Ribeezie called Social Networking: Is It Good For Small Business? He piggbacks off of a Seth Godin quote from the Amex’s Open Forum:
“Networking is always important when it’s real and it’s always a useless distraction when it’s fake. What the internet has allowed is an enormous amount of fake networking to take place.”
This quote hit me simply because I have been debating on how to make social media more effective in a marketing environment. The small business marketing world in Indianapolis is a buzz with the concept of using social media marketing to drive revenue. So how do we go about using social media to drive revenue? Brand development? Pure enjoyment?
Ricardo and Seth hit it right on the head: Genuine Relationships.
When using social media it is extremely important to take time in developing your network on a personal level. The concept is the same with Offline Networking in a group like Rainmakers Marketing Group. Offline and Online networking are extremely similar in many aspects when it comes to mutual respect between individuals.
Respect me. I will respect you.
Add in a personal thing or two. Do you have kids? What do you enjoy most out of life?
I would rather not have posts constantly talking about your new blog post or new product offering. Tell me something that makes it personal. 😉