I wanted to let my personal blog audience know of an excellent video series that you should subscribe to. The Baer Facts is a new video segment that will be released  on the ExactTarget blog every Friday (we have released four). Jay Baer and I will introduce a trending topic in the minds of every marketing. The topics range from social to email and cover every facet of a marketer’s life. I ask the questions. Jay drops the knowledge. Short and to the point.

Who is Jay Baer?

You might be living under a rock if you are in digital marketing and do not know Jay Baer. Jay Baer is a hype-free, tequila-loving social media and content strategist, speaker, and author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed.

He’s co-author of The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social (Wiley, 2011) a leading book on social business. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.