Comments on: Small Biz Use of Social Media to Double in 12 Months

By: The Most Easily Referred Companies are Naturally Social | The Marketr

The Most Easily Referred Companies are Naturally Social | The Marketr — Fri, 01 May 2009 23:07:05 +0000

[...] Small Biz Use of Social Media to Double in 12 Months (kylelacy.com) [...]

By: Business & Finance Blogs » Blog Archive » The Most Easily Referred Companies are Naturally Social

Fri, 01 May 2009 15:42:36 +0000

[...] Small Biz Use of Social Media to Double in 12 Months (kylelacy.com) [...]

By: Ruth

Ruth — Mon, 06 Apr 2009 06:36:01 +0000

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Ruth

http://besttoddler.com

By: Larry Kevin

Larry Kevin — Fri, 20 Feb 2009 21:39:07 +0000

What does this tell me?

Social Media is going to get more crowed. I need to find the right neighborhood to hang out in to leverage my position.

I need help. I need help to make sure I have the tools and the “know how” to ride this wave as it builds.

More opportunities are coming our way. I need a strategy.

Thanks Kyle for your thoughts. I have some homework to do…

Larry Kevin
The Actionator!

By: priyanka d

priyanka d — Tue, 17 Feb 2009 06:19:05 +0000

Good article. I agree about having a strategy in place while working with social media.
In fact at DeskAway we have created monthly plans, goals to achieve so that we ca keep track of our social media activities and streamline it!

http://www.deskaway.com

By: Jeff Bennett

Jeff Bennett — Thu, 12 Feb 2009 00:43:18 +0000

I agree Kyle. One point to add to this – the area most small businesses have issues is connecting to customers to resolve problems. I am working with a company called RatePoint (http://www.ratepoint.com) that has built a
reputation management platform. Small businesses can integrate RP into their sites as a way to facilitate communication, resolving questions/issues to get in front of building solid reputation. This is an area that is growing that small businesses really need to focus on.

By: Steve

Steve — Tue, 10 Feb 2009 12:41:24 +0000

The people reading this are not the ones who need this information the most. However, there is a lot of evidence of people using social media that also have not defined their purpose.

Just published an article on this at http://stevereports.com title Social Media Blueprint.

Very good article Kyle thank you.

Steve

By: Louisa Nardini

Louisa Nardini — Tue, 10 Feb 2009 12:33:12 +0000

I couldn’t agree more Kyle.

Far too many small businesses rush to set up profiles and enter into a kind of friend adding frenzy without any clear goals in mind or strategy to follow.

No wonder many of them end up feeling like it has all been a waste of time.

Underpinning social media success are the principes of marketing and these remain fairly constant. Interact with your target market and provide the products and services they want at a price they are willing to pay.

Whilst the strict RoI relationship may not be as clear cut as it once was the cost-benefit calculation still has to produce positive results for any business choosing social media to promote themselves.