Mediocrity- a disease that is spreading slowly through the ranks of communication professionals across the country. It is infiltrating employees, products, services, and communication strategies…slowly pulling, maiming, and eating the very thing you worked so hard to build.
Your business… your organization… your entity… your life.
I see it happening on a daily basis from employees to vendors… communication plans and marketing pieces. We get bogged down with everyday occurrences and it is hard for us to see weeks, months, or years into the future. It is hard to balance the daily routine when you (the professional) are so focused on growing the organization in terms of revenue, new clients, and/or donors.
It is important to remember that most of the time…. it isn’t about the tool or technology you are using to communicate. It is more about being focused and understanding that NOW is the time to take risks.
NOW is the time to not hunker down… but to take advantage of new tools, strategies, and technologies. People say that recessions and hard times are the BIGGEST times for innovation. Do it.
Your competition is hunkering down. Other businesses and organizations are cutting their marketing budgets and giving way to mediocrity.
There is a reason why marketing is the first budget to be cut. It is because you are not doing the necessary measuring and data management that shows the TRUE value of what you are communicating and accomplishing.
More brand awareness does not allow you to keep your job. Products sold allows you to keep your job.
Mediocrity = no Metrics.
Where there is a will… there is a way and mediocrity can shove it.
Brad
And it's pretty amazing how our schools seem to feed all the mediocrity, and many of the most talented people I know are fighting tooth and nail to win the game of mediocrity. I'd rather live in my car and try to build something great, than be surrounded by the mediocre and the fearful. Excellent post.
Leah B.
Such a timely post when the attitudes and half-assery of mediocrity is surrounding me right now to the power of ARGH!! Thank God for you, and thank YOU for this post, Kyle!
Mark Harai
There's a time to kick ass and now would be the right time… you've got me all jacked up with this post Kyle.
Cheers to you : )
Shorty
More posts of this quality. Not the usual c***, pelase
new chrysler
Later this month, or in early November, we publish our biennial report on the UK car body repair market. Published since 1994, this report has seldom made happy reading for those in the industry and this year’s is no exception.