Comments on: Part 2: Social Media Marketing for Small Business: The Circle of Life http://kylelacy.com/part-2-social-media-marketing-for-small-business-the-circle-of-life/ Social Media Training and Consulting Sun, 12 Feb 2012 16:01:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Adam Helweh http://kylelacy.com/part-2-social-media-marketing-for-small-business-the-circle-of-life/comment-page-1/#comment-995 Adam Helweh Tue, 14 Oct 2008 00:52:40 +0000 http://kylelacy.com/?p=318#comment-995 Hi Kyle, I am glad your touching on the brand aspect. In my opinion the chart from Jay would change slightly. Some would say that the root of your marketing starts with your "brand" and the act of communicating and "broadcasting" that brand through experiences and other touch points would be considered the verb "branding". The conversation portion really relies on the good old Seth Godin term of creating a 'Purple Cow". Through great branding comes a great experience (we hope). great experiences give your customers something to talk about which is far more powerful than any poster, brochure, or commercial could ever hope to accomplish. I don't feel "promotion" fits into the 4th area. It doesn't click to me. In your case I would. I like your term for investment. One way or another, your job is to stoke the fire and keep providing something for those customers to talk about. Your chart is more accurate and appropriate to social media marketing. Great stuff. Hi Kyle,
I am glad your touching on the brand aspect. In my opinion the chart from Jay would change slightly. Some would say that the root of your marketing starts with your “brand” and the act of communicating and “broadcasting” that brand through experiences and other touch points would be considered the verb “branding”.

The conversation portion really relies on the good old Seth Godin term of creating a ‘Purple Cow”. Through great branding comes a great experience (we hope). great experiences give your customers something to talk about which is far more powerful than any poster, brochure, or commercial could ever hope to accomplish.

I don’t feel “promotion” fits into the 4th area. It doesn’t click to me. In your case I would. I like your term for investment. One way or another, your job is to stoke the fire and keep providing something for those customers to talk about.

Your chart is more accurate and appropriate to social media marketing. Great stuff.

]]> By: Kyle Lacy http://kylelacy.com/part-2-social-media-marketing-for-small-business-the-circle-of-life/comment-page-1/#comment-993 Kyle Lacy Mon, 13 Oct 2008 14:04:38 +0000 http://kylelacy.com/?p=318#comment-993 @Jay amen to that Jay. Don't sit around and watch. Get involved! If you don't you are just wasting your time. @Jay amen to that Jay. Don’t sit around and watch. Get involved! If you don’t you are just wasting your time.

]]> By: Jay Ehret http://kylelacy.com/part-2-social-media-marketing-for-small-business-the-circle-of-life/comment-page-1/#comment-992 Jay Ehret Mon, 13 Oct 2008 13:43:23 +0000 http://kylelacy.com/?p=318#comment-992 Kyle, Thanks for extending The Marketing Circle of Life into social media. I like your take that "investment is different than involvement." Don't just sit in the audience, occasionally step up on the stage. Kyle, Thanks for extending The Marketing Circle of Life into social media. I like your take that “investment is different than involvement.” Don’t just sit in the audience, occasionally step up on the stage.

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