Kyle Lacy's Thoughts on Social Media Productivity, Innovation, and Marketing

3 Comments Posted in Guest Post March 2, 2012

Why is Social Media Failing at eCommerce?

We all agree that social media can be a phenomenal tool for lots of brands, right? Of course we do. Anyone that’s ever had an issue with Orbitz, complained about it on Twitter, received a prompt and effective service recovery and then raved about the experience knows what I’m talking about (Personal aside? Maybe). Brands on Twitter and Facebook have a duty in today’s business environment to pay close attention to what people are saying about their products and services, and at the very least acknowledge when someone has experienced an issue.

For the sake of this argument, let’s call the situation and environment described above as “Social 1.0”. You speak, brands listen. Brands help (or try to help) you with your issues and you speak about your experience (good … Read more

2 Comments Posted in Foursquare March 1, 2012

The Value of Foursquare and 10 Tips to Being Creepy

“Kyle. That sounds a little creepy. You mean to tell me that people are “checking-in” to locations via their mobile phone? They are telling the world where they are at any given time?,” said the unbelieving business owner.

“Yes. I do it all the time,” I replied “and yes… It is a little creepy.”

You may have heard the rumbling through the ranks of mobile and social users. Foursquare has officially blasted onto the retail scene representing the growing segment of location based social and marketing services. The location based social networking site had 381,576,300 individual user check-ins, 6 million users and a 3400% increase in 2010 alone. It grew even faster in 2011!

This article is meant to walk you through the steps and tips to using foursquare and … Read more

10 Comments Posted in facebook February 20, 2012

5 Tips to Dealing with Negative Facebook Comments

There are some truths in business that will forever built within the process of building a brand.

1. Your customers will always talk about you whether good or bad.

2. Everyone makes mistakes that can and will be remedied with the right process. Even PR people!

The introduction of social media has brought major changes to the world of customer communication. Facebook and Twitter are leading the “customer revolution” where individuals are now in control of the conversation. Two-way communication is vitally important in this space.

Josh Catone of Mashable has a great post that outlines the different types of negative feedback within social media. Check out his full post here:

Straight Problems – Someone has an issue with your product or service and has laid out exactly what

… Read more

11 Comments Posted in Marketing February 20, 2012

Should You Delete Negative Comments?

Content on this blog is meant to be a learning experience for readers and brands alike. The post today was written by Barrett Crites who was originally involved in the Facebook conversation with Fair Oaks Farms. Remember… real change happens in extreme circumstances. Learn from the Red Cross. It is important to take a breathe and move on… but learn.

You can learn more about how to deal with negative social media comments here > 5 Tips to Dealing with Negative Facebook Comments

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Social Media branding is a fickle mistress who sleeps with a gun under her pillow. When staring down the barrel of a negative comment, brands have to choose whether to embrace or delete. One of these choices often comes with a bullet. The other usually does … Read more