7 Comments Posted in social media, Social Media Community January 26, 2012

I Love Buying Twitter and Facebook Friends

Of course I don’t. I find it completely ridiculous.

I do receive emails from vendors, suppliers, and marketers requesting a sponsored blog post, link, or guest post. There are times when money is offered and other times when they would prefer something free. However, I experienced something different last night while reading new emails.

Ready?

I hope this message finds you well.

I’d like to advertise on your site kylelacy.com for our WEBSITE. It wouldn’t be anything obtrusive; I’d like to get either a mention & link in a post leading to our site. If you help me out we’d be more than willing to compensate you with social media services such as 1000 Facebook fans or 1000 Twitter followers to maximize your marketing online.

Please let me know

… Read more

Leave a Comment Posted in Marketing January 24, 2012

If You Feel Comfortable You Are Dead

Last night, I was reading a blog by Christopher Stuzman of Forrester called The Five Habits of Adaptive Marketers. Great post. You should definitely check it out. In the blog Chris discusses the different steps marketers need to take in order to survive the fast changing climate of marketing (both digital and traditional). At the very beginning of the blog Chris states:

“I recently interviewed a top marketing executive who summed up her journey to becoming a digital-era marketer by saying, “If you feel comfortable, you’re not transforming.” It might sound cliche, but today’s most successful marketers are wholeheartedly embracing the “no pain, no gain” mentality.”

He continues to say that most marketers are living the “all pain and no gain” world of digital marketing. There is a huge … Read more

5 Comments Posted in Uncategorized January 23, 2012

Is Email More Important than Social Media?

The debate rages on surrounding the value of email marketing and social networks (social media). Should businesses focus more attention on their social media accounts like Twitter and Facebook or email interactions? I’m pretty tired of people just arguing for the sake of arguing. What does the customer want? How does the customer want to receive YOUR information? Sometimes businesses fall short and forget the simple age old rule: Customers First.

And remember the second rule – Market dominance requires integration of all marketing channels… not separate silos.

I don’t care if you don’t want to spend time on Twitter or you think it is stupid. I don’t care if email is hard to manage. If a customer has subscribed to your email, follows your tweets and has liked your … Read more

2 Comments Posted in content January 20, 2012

3 Ways to Cater to Your Niche Through Social Media

If you’re running a small business of nearly any variety, it’s incredibly important to understand who your niche market is. Unless you’re one of the Wal-Marts or Amazons of the world, you definitely do have a niche and being able to define and cultivate it will help you with improving your web analytics, increased sales revenue, and robust brand management. Here are 3 tips for catering to your niche through social media:

Offer promotions, contests and incentives. Creating a verdant garden of discount possibilities, savings, and incentives is one of the best ways to cater to your niche. In short, people like getting stuff for free. They also like to compete for free things, so hosting contests on your social media sites, such as Facebook or Twitter, is a … Read more

20 Comments Posted in branding, business, content, Email Marketing, My Life January 16, 2012

Today I Start My New Journey at ExactTarget

I’m a firm believer that change is fundamental in the development of a person. Extreme change helps develop experiences that shape careers and life. With that said, I decided that 2012 was the year for change.

It is time to shake things up in my life. Extremely shake things up.

As of today, I will be starting my new job with ExactTarget, where I will be working with Jeff Rohrs and Joel Book, who are thought-leaders in the world of email and interactive marketing. As a Principal of Marketing Research and Education, I will be focusing on the development of educational and inspirational interactive marketing content for ExactTarget clients, partners, prospects, and employees through print media, online media, and events.

Before I talk about this amazing new opportunity, I … Read more