Kyle Lacy - Social Media Training and Digital Marketing

Ah, Pinterest. The social media darling of the moment. You probably know by now that Pinterest is a great place to share drool-worthy pictures of your product, use interesting imagery to help drive folks to your website and otherwise convert casual browsers into serious buyers. One of the reasons Pinterest is so successful is because it drives people to action: click here. Read this article. Buy this product. But even if your product doesn’t lend itself to impulse purchases, Pinterest can still be an invaluable tool to fuel other aspects of your marketing. Here are a few ways fast, free ways to start using Pinterest now:

• Testing. Sometimes having a small following is a good thing. It lets you quietly test content without attracting too much attention. Pinterest’s structure

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Traveling back from Denver (a couple of weeks ago) I was reading an article from Wired Magazine entitled The Hacker Historian. It is an interview with the writer and historian George Dyson who wrote the book called Turing’s Cathedral. The book tells the story of Alan Turing and the small group of people who built the first computer and the h-Bomb (hydrogen bomb). Sounds like a good book right? Exactly. I’m here to talk about branding. While the majority of the interview is about the Turing and the h-bomb, Mr. Dyson talks about an idea surrounding the “digital organism.” Here is an excerpt from the article:

Digital organisms while not necessarily any more alive than a phone book, are strings of code that replicate and evolve over time. Digital codes … Read more

It seems as though there’s been a business wide grumble as reports surface that Google is changing the way it ranks websites. This means, those of you that pay for SEO by buying links, followers, etc, may be out of luck this time around.

Google wants to focus on the needs of its searchers, who want quality content that will actually serve its purpose; not to mention the millions of entrepreneurs trying to make their way on the internet without big corporation budgets. It’s time to focus on content and quality and put the SEO cash away.

“Are you pretty much out of luck if you’re not optimizing your site but it has relevant content? If I’m a mom or pop and I’m trying to optimize a site by myself,

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Leads. They’re the lifeblood of every business. But wouldn’t it be great if it you could create more of them in less time – with less effort? Inbound marketing gives you a powerful way to do just that. Take a look at our 20 tips on applying inbound marketing approaches to generate more leads – and revenue – for your business.

1) Find the big idea – and use it to sell

At the heart of everything you do is your brand’s message or idea. This is the BIG WOW. While this is something you shouldn’t push too hard, ensure that what you write and provide is relevant. Focus on a core message or idea with which your target market can connect, in your blog, on social media platforms … Read more