Leave a Comment Posted in Marketing February 7, 2012

3-Step Guide to Content Marketing Conversions

As 2012 kicks into high gear, I can’t help but notice the focus on content marketing has intensified.

If your company is just getting started with content marketing there are three things you must know:

1. Quality and consistency are key.

Content marketing is a strategy not a tactic. It requires goals, planning, scheduling, analysis and optimization. It’s not enough to create one blog post, one white paper or one webinar, add it to your website and wait for it to go viral. That’s just not going to happen.

First you must determine what your goal is. In most cases the goal is lead generation or direct sales. Then you must plan out:

  • What type of content you will create
  • How often you will create new, original content
  • How often

    • … Read more

1 Comment Posted in social media February 6, 2012

@ExactTarget Tracks the Social Media Super Bowl Winners (#Infographic)

This infographic is brought to you by ExactTarget a leader in Email Marketing, and Social Media Marketing. … Read more

Leave a Comment Posted in Marketing February 1, 2012

Marketing Must Be Anticipated, Relevant, Personal, and Integrated

There comes a time when a business must make the decision to change. Change the way they are developing marketing initiatives and using marketing technology. There comes a time when the marketer and the consumer must say, “Dear Marketing, I’m no longer in love with you. I want to build something deeper and stronger. A relationship that drives value on both sides.

I sat down this morning to look over (and review) Permission Marketing by Seth Godin. It has been a book that I read published and every year since. One of the famous quotes from the book is the following:

Businesses can no longer rely on traditional forms of interruption marketing in magazines, mailings, telemarketing, radio or television.

I would change the quote (slightly) to fit my thoughts for … Read more

Leave a Comment Posted in Marketing, social media January 31, 2012

15 Stats on Why Mobile is Important and What to Do

MediaPost and Online Media Daily are great publications to read if you are looking for up-to-date information on everything digital, marketing and media. Did you know that the use of mobile messaging and marketing exploded over the holiday season in 2011? PEW American & Internet Life Project highlighted findings that more than half (52%) of adult cell phone owners used their devices while in a store to help with purchasing decisions. So here is the breakdown:

  1. 52% of adult cell owners used their devices while in the store
  2. Cell owners ages 18-49 are significantly more likely to use their phone for online product reviews
  3. 33% of adult cell owners used their phone specifically for online information while inside a physical store
  4. 38% of cell owners used their phone to call

    5. … Read more

1 Comment Posted in social media January 30, 2012

The #Social46, Social Media, and the Indianapolis Super Bowl

I actually laid awake last night thinking about this post. I knew I needed to write this post. I also knew that I didn’t want to rehash the negative conversation revolving the #social46 and the game. Better late than never… right?

For those of you not tuned into the conversation here is the basic outline around the #social46. I decided to borrow from Jay Baer’s post - Klout, the Super Bowl and Our Addiction to Shooting the Messenger because frankly… Jay is the better writer. :)

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee, Klout was used to help identify the participants, and the list was augmented

… Read more