1 Comment Posted in social networking June 10, 2008

BrightKite Flyer

I received a link from Doug Karr to test out a Beta version of a social platform called BrightKite . I always find enjoyment in checking out new forms of social media. Thanks Doug! :)

Overall, the platform is pretty cool. In my opinion, the coolest feature on the site is a location generator. You can update your friends where you are in a particular city based on street address. Of course, you can do this on twitter just by sending an update but Brightkite takes it a step further and places your friends on a Google interactive map.

I like the map feature. Some might think BigBrother just got a little creepier but that is offset by a TRUST feature you can apply to friends you trust. (Something LinkedIN should … Read more

Leave a Comment Posted in Viral Marketing June 8, 2008

I’m back

I’ve been down for a little bit. Working. Working. Working.

The new design is complete and I have promised myself I will start blogging again. Stay tuned!… Read more

4 Comments Posted in Advertising, Marketing, Seth Godin, Smaller Indiana January 22, 2008

Small Pox and Smaller Indiana

Seth Godin has another great blog on gimmicks. I didn’t pull much from the actual blog pertaining to gimmicks but he had a great thought at the end:

As you sit down to consider ways to be more remarkable, the challenge is to be worth talking about… at the same time you are adding value for the person who’s talking about you.

I encourage all members in Smaller Indiana to invent your “gimmick” for Smaller Indiana. Does it add value when you are virally spreading? What will it take to create a Smaller Indiana that is worth spreading like an epidemic from city to city? Are we already there?

I will leave you with this:

I was playing Oregon Trail on Facebook and well, I died from a … Read more

Leave a Comment Posted in social networking January 19, 2008

New Media Marketer – Kyle Lacy Launches eSpace™, a Myspace Marketing Tool

New media marketer Kyle Lacy believes that companies can be lovable or dirty flirts. A lovable brand is one that establishes a two way relationship with their customers. His new product eSpace™ is designed to help companies to create lovable brands.

Leveraging the growing popularity of Myspace and other social networking groups, Brandswag delivers targeted and branded messages to consumers in specific demographic groups and geographic regions by utilizing Zip Code searches. At the same time it provides a wealth of data about preferences and interests of target customers, allowing companies to create more meaningful and marketable messages.

Niche markets such as restaurants, bars, clothing stores, retail stores and record labels are perfect examples of who can benefit from eSpace™. By providing these markets with the ability … Read more

1 Comment Posted in Advertising, Marketing January 8, 2008

Life. Liberty. And the Pursuit.

I wrote last about the American Gladiators show, but I did make a comment about a Cadillac commercial being on during the show and right after a WWE commercial. Are you missing your demographic Caddy?

Even though I didn’t agree with that particular placement, I absolutely love the new marketing campaign from (insert Ad company). It looks to me as if Cadillac is trying to reinvent itself to a younger generation and demographic. It no longer wants to be grandpa’s luxury card you rode to church of the weekends. The reinvention of Cadillac is succeeding in my opinion and the tag line is genius.

Life. Liberty. And the Pursuit. AMAZING!

I can’t tell you how much I love this tagline. Everything about it is a good thing. Way to take … Read more