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	<title>Comments on: Marketing is Always Different</title>
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		<title>By: Srinivas Rao</title>
		<link>http://kylelacy.com/marketing-is-always-different/comment-page-1/#comment-2757</link>
		<dc:creator>Srinivas Rao</dc:creator>
		<pubDate>Thu, 25 Jun 2009 16:09:28 +0000</pubDate>
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		<description>I think it is important to to differentiate marketing based on your company and customers.  But, one place in social media I think alot of companies miss the boat is forgetting the fundamentals. They often want to be on Twitter just because everybody else is, but don&#039;t think about how to use it effectively.  The fundamentals of marketing haven&#039;t changed in my opinion, just the delivery mechanism </description>
		<content:encoded><![CDATA[<p>I think it is important to to differentiate marketing based on your company and customers.  But, one place in social media I think alot of companies miss the boat is forgetting the fundamentals. They often want to be on Twitter just because everybody else is, but don&#039;t think about how to use it effectively.  The fundamentals of marketing haven&#039;t changed in my opinion, just the delivery mechanism</p>
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