Comments on: Lost In Translation: Why Don’t Marketers Speak Human? http://kylelacy.com/lost-in-translation-why-dont-marketers-speak-human/ Social Media Training and Consulting Wed, 23 May 2012 07:06:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kyle Lacy http://kylelacy.com/lost-in-translation-why-dont-marketers-speak-human/comment-page-1/#comment-1073 Kyle Lacy Thu, 13 Nov 2008 12:45:59 +0000 http://kylelacy.com/?p=416#comment-1073 @Dr Wright I guess the answer would be: Learn how to speak human? Isn't it going to be easier for marketers to truly learn how to speak human through social media? @Kevin great points @Dr Wright I guess the answer would be: Learn how to speak human? Isn’t it going to be easier for marketers to truly learn how to speak human through social media?

@Kevin great points

]]> By: Kevin Eikenberry http://kylelacy.com/lost-in-translation-why-dont-marketers-speak-human/comment-page-1/#comment-1072 Kevin Eikenberry Thu, 13 Nov 2008 12:40:41 +0000 http://kylelacy.com/?p=416#comment-1072 Kyle - This is a great post, very thought provoking. Let me change the thought a bit, that will still support your point. Real marketers do speak human. Real marketers are human. Successful marketers speak human. And oh by the way, Marketers that are going to last, must be and speak human. Thanks again. Kevin :) Kyle – This is a great post, very thought provoking. Let me change the thought a bit, that will still support your point. Real marketers do speak human. Real marketers are human. Successful marketers speak human. And oh by the way, Marketers that are going to last, must be and speak human.

Thanks again.

Kevin :)

]]> By: Dr Wright http://kylelacy.com/lost-in-translation-why-dont-marketers-speak-human/comment-page-1/#comment-1071 Dr Wright Thu, 13 Nov 2008 06:18:51 +0000 http://kylelacy.com/?p=416#comment-1071 Social Marketing is not the answer. If you can not speak human, then it is really clear in the social marketing area. You will not get the results you are seeking. The Social marketing area is not a place where you market by permission. It is more than that. It is social first. People are trying to get around creating a relationship and you can do not that and be effective with your brand. Dr. Wright The Wright Place TV Show www.wrightplacetv.com www.twitter.com/drwright1 Social Marketing is not the answer. If you can not speak human, then it is really clear in the social marketing area. You will not get the results you are seeking.

The Social marketing area is not a place where you market by permission. It is more than that. It is social first. People are trying to get around creating a relationship and you can do not that and be effective with your brand.

Dr. Wright
The Wright Place TV Show
http://www.wrightplacetv.com
http://www.twitter.com/drwright1

]]> By: Adam http://kylelacy.com/lost-in-translation-why-dont-marketers-speak-human/comment-page-1/#comment-1070 Adam Thu, 13 Nov 2008 05:59:28 +0000 http://kylelacy.com/?p=416#comment-1070 Kyle, This article makes me laugh due to an experience I had this last Monday facilitating my first of 4 workshops on social networking for businesses. I set the ground work for everyone to understand that we were utilizing some of the major social networks out there specifically to establish and foster connections with peers, thought leaders, partners, and ultimately possible customers. A vocal 3rd of the group wanted to skip all of that and get straight to how they could quickly make money. "Relationships take too much effort" was the message I got from them. It amazed me. Social media is not snake oil or a silver bullet. You have to be willing to connect. Kyle,
This article makes me laugh due to an experience I had this last Monday facilitating my first of 4 workshops on social networking for businesses. I set the ground work for everyone to understand that we were utilizing some of the major social networks out there specifically to establish and foster connections with peers, thought leaders, partners, and ultimately possible customers.

A vocal 3rd of the group wanted to skip all of that and get straight to how they could quickly make money. “Relationships take too much effort” was the message I got from them. It amazed me.

Social media is not snake oil or a silver bullet. You have to be willing to connect.

]]> By: Kyle Lacy http://kylelacy.com/lost-in-translation-why-dont-marketers-speak-human/comment-page-1/#comment-1065 Kyle Lacy Tue, 11 Nov 2008 13:33:09 +0000 http://kylelacy.com/?p=416#comment-1065 @Ricardo: We are both under the same belief system. :) @Gennefer Design and Advertising is almost secondary to relationships (in my humble opinion). @Ricardo: We are both under the same belief system. :)

@Gennefer Design and Advertising is almost secondary to relationships (in my humble opinion).

]]> By: Gennefer Snowfield http://kylelacy.com/lost-in-translation-why-dont-marketers-speak-human/comment-page-1/#comment-1064 Gennefer Snowfield Tue, 11 Nov 2008 13:27:18 +0000 http://kylelacy.com/?p=416#comment-1064 A message like this is always a good reality check. Marketers tend to get mired in the mechanics of the messaging rather than the sentiment, striving to jam every possible marketing element into the communication -- unique selling proposition, key differentiator, call to action, etc. (and the art directors will make sure you do it with plenty of white space!). But when you boil it down to what really matters, nothing is more compelling than a brand with a heart and a message with a pulse. By infusing some humanity into the interaction, showing the customer that you care about them as a person and not just their credit card number, and by putting substance behind your words, it has a much more powerful effect than just a fancy type treatment. At the end of the day, ads (or even finely crafted copy) don't produce sales. *Relationships* do -- and the best way to build a relationship with your customers is to listen LISTEN to them, find out what they want and need, and then deliver on it, pithy headlines not required. A message like this is always a good reality check. Marketers tend to get mired in the mechanics of the messaging rather than the sentiment, striving to jam every possible marketing element into the communication — unique selling proposition, key differentiator, call to action, etc. (and the art directors will make sure you do it with plenty of white space!).

But when you boil it down to what really matters, nothing is more compelling than a brand with a heart and a message with a pulse. By infusing some humanity into the interaction, showing the customer that you care about them as a person and not just their credit card number, and by putting substance behind your words, it has a much more powerful effect than just a fancy type treatment.

At the end of the day, ads (or even finely crafted copy) don’t produce sales. *Relationships* do — and the best way to build a relationship with your customers is to listen LISTEN to them, find out what they want and need, and then deliver on it, pithy headlines not required.

]]> By: Ricardo Bueno http://kylelacy.com/lost-in-translation-why-dont-marketers-speak-human/comment-page-1/#comment-1063 Ricardo Bueno Tue, 11 Nov 2008 10:17:46 +0000 http://kylelacy.com/?p=416#comment-1063 Kyle, I'm pretty sure you already know where I stand on this. Nothing has greater impact than the *personal connection* that you make with a customer. Make a connection, a real human connection with that customer and you'll have a product evangelist for life! Kyle,

I’m pretty sure you already know where I stand on this. Nothing has greater impact than the *personal connection* that you make with a customer. Make a connection, a real human connection with that customer and you’ll have a product evangelist for life!

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