I was browsing through the world of Social Media tonight and I ran across a blog called Socialized by Alisa Leonard-Hasen. She had a simple post dated back in October called Like Humans Do. The post was a simple graphic:

It hit me. HIT ME HARD. A simple design and yet such a profound message. Why don’t marketers know how to speak Human?

As marketers shouldn’t that be what we strive for on a daily basis? How do we create a message that will resonate with our user base? How do we take an idea and turn it into a message that tugs the heart strings? How do we take a product/service/offering and make it “speak Human?”  Why is it so hard?

One last question:

Is the answer Social Media?

I would venture to say… ABSOLUTELY. Never in the history of marketing has a platform been developed where you can tap into a community. We are no longer products and services but people.

Why don’t businesses know how to speak human? They should. There is no better place than here. There is no better time than now.

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