I wrote last about the American Gladiators show, but I did make a comment about a Cadillac commercial being on during the show and right after a WWE commercial. Are you missing your demographic Caddy?

Even though I didn’t agree with that particular placement, I absolutely love the new marketing campaign from (insert Ad company). It looks to me as if Cadillac is trying to reinvent itself to a younger generation and demographic. It no longer wants to be grandpa’s luxury card you rode to church of the weekends. The reinvention of Cadillac is succeeding in my opinion and the tag line is genius.

Life. Liberty. And the Pursuit. AMAZING!

I can’t tell you how much I love this tagline. Everything about it is a good thing. Way to take an old saying and make it new again caddy! You are catering to the old and the new.