Comments on: Don’t Delegate Social Media. Embrace It.

By: Channery

Channery — Sat, 30 Apr 2011 09:01:36 +0000

Wow! That’s a relaly neat answer!

By: Mom & Pop on the Web: Web Inspiration for Small-Time Businesses » Blog Archive » Tech-Savvy Reverse Mentors

Thu, 27 Aug 2009 03:13:34 +0000

[...] Bring aboard a smart kid from the younger generation to help with all these newfangled Web gadgets. Don’t just pawn it off on the intern, either; embrace all of this throughout your [...]

By: Tom Williams

Tom Williams — Fri, 16 Jan 2009 21:22:48 +0000

Another and potentially worse situation we have encountered is when a college or company outsources it’s social media, not to an intern, but to a 3rd party company. At InnoGage, we have been asked more than once to take on the responsibilities of maintaining twitter accounts, Facebook pages..etc. for colleges. Although a chance to make some $$, I have always rejected these opportunities because of the “shady” feel to it. Although my company may have a vested interest in the success of our clients, we want transparency above all and that can only come from the horse’s mouth.

By: Zac Martin

Zac Martin — Fri, 16 Jan 2009 00:19:10 +0000

As a social media evangelist and a recently signed on Intern… this post was very interesting!

I think sometimes it takes an Intern to get the social media kick started. And more often than not, I’m sure the intern knows a shit load more than most at the organisation.

But after that initial kick in the arse, it needs to be complete integration, not just a temporary project to keep someone busy.

By: A Digital Perspective » Friday Finds

A Digital Perspective » Friday Finds — Thu, 15 Jan 2009 22:53:42 +0000

[...] Kill The Intern, Embrace Social Media [...]

By: Jeb

Jeb — Tue, 13 Jan 2009 06:13:28 +0000

great post, a real issue that I think some firms aren’t completely up front about when they pitch social media strategies.

I advise some companies against social media since it’s clear they aren’t willing to make the time investment. It’s a different way of thinking. They have to re-arrange their hierarchy when it comes to valuing their time.

Some companies aren’t that agile and when they jump in they get burned out during the “dip”. So they delegate and it smells funny so no-one buys it.

By: Jared O'Toole

Jared O'Toole — Mon, 12 Jan 2009 00:49:10 +0000

Great point. Never thought of it that way but it’s true that interns really won’t be motivated to develop on those long term goals for the company. Companies can probably utilize interns to some degree but there needs to be full-time heads of the department.

Speaking of that. Companies should have an entire team dedicated to social media. Interns can then be used like they are in any other department and assist the full-time team.

By: derekmcclain

derekmcclain — Sun, 11 Jan 2009 16:26:56 +0000

Being in the industry, this is a point that I am all too familiar with. Without fail, the new intern always becomes in charge of updating the Web site or social media presence because the people that will be at the company for more than 3 months “just don’t have time.” Thus the cycle begins. You give them access, get them trained, they make some changes and finally begin to catch on…then guess what? Internship time is over and someone new comes on board. The cycle starts all over again.
This is not an effective business model…at all. I wonder what it will take for them to get it.

By: What I Am Reading - January 11, 2009 | (jeff)isageek.net

What I Am Reading - January 11, 2009 | (jeff)isageek.net — Sun, 11 Jan 2009 15:00:51 +0000

[...] Truman probably would have liked TwitterPalm Pre Hands On: The MovieCalendar syncing gymnasticsDon’t Delegate Social Media. Embrace It. Share and [...]

By: Mark Harai

Mark Harai — Sat, 10 Jan 2009 20:21:41 +0000

There is a big difference between hearing about something and delegating the work; and personally jumping into something, learning and experiencing if first hand to grasp what the buzz is all about. The true value is in the experience.