Comments on: Is Outsourcing Social Media Okay?

By: IT Outsourcing

IT Outsourcing — Mon, 16 May 2011 09:07:19 +0000

I very much agree to this, you have to know more than enough of the company to make that work,like they said " you cant share what you dont know".

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Fri, 01 Jan 2010 02:15:28 +0000

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By: Twitter Fan

Twitter Fan — Tue, 22 Dec 2009 01:59:08 +0000

There are certain elements that are involved in social media interaction that could be outsourced. For example, the design of your Twitter page or the development of an app that helps you engage with your audience more. Heck, one could even consider hiring an outside PR firm or consultant is considered outsourcing as well.

By: DocuMaker

DocuMaker — Mon, 24 Aug 2009 03:04:32 +0000

New resource on the subject: Outsourcing Through Rentacoder. Shows *how* to outsource through the site before making mistakes via trial and error.

By: Jonathan Rivera

Jonathan Rivera — Fri, 14 Aug 2009 13:18:59 +0000

Outsourcing just about anything works if it's done right.

I don't think you can necessarily outsource your social networking, but you can certainly have a team in place to deliver and syndicate your vision. It all comes down to how you manage the project.

By: Justin Bryant

Justin Bryant — Fri, 31 Jul 2009 22:17:40 +0000

Are you teaching people to fish by giving them a fishing pole and bait? Or are you just catching the fish for them? It seems that if you create Social strategies for people, they just expect it to rain money instantly. As soon as the find out that the partnership requires work and commitment, they turn off. You have to establish that it's going to be painful and take time (gulp!) Coming for the biz development angle, it sure makes it a million times harder to sell!

As you are well aware, the people that are gaining the most benefit are the people using these 'tools' everyday consistently and effectively.

As with any relationship, the expectations have to be delivered up front as honestly as possible.

Great post!

By: Chris Nadeau

Chris Nadeau — Fri, 31 Jul 2009 18:08:33 +0000

Do you send someone else to a party to talk on your behalf? No, well maybe sometimes, but if you really want to build a relationship, you better be there. So, outsourcing your Social Media is probably not the best plan. What I think companies should pay for is education. How do these tools work and how to use them. Get the people from their company who is interested in working with SM and teach them best pracitces.

By: aawhitaker

aawhitaker — Thu, 30 Jul 2009 16:12:16 +0000

When an agency gets hired by the client, they are hired as a partner with the client, not a third party, outsourced entity. A good agency will get to know their clients, learn their language, their audience, their ambitions, their personality and reflect all of that in the work that gets produced. Whether it's a PR release, a blog post, a magazine ad or a tweet; there's nothing malicious about helping your client build their brand up. Now if someone tweeted as the president of Company A and wasn't the president, then I've got some issues but otherwise an agency is representing their client in everything they do for them.

By: Alan Hill

Alan Hill — Thu, 30 Jul 2009 01:49:16 +0000

I agree with Chris Theisen and he makes a great point about being an ambassador instead of a ghost writer. Take that to the next level and make your customers ambassadors then THEY tweet/twitter and blog about your product/service. They are not 'ghost' writers they are passionate advocates.
The best way to do that – make your 'ghost tweeter' eat your dog food, use your product, etc. This is the fastest way to make them an ambassador and evangelist.
Then they'll have no trouble communicating your message with passion and enthusiasm.

By: Alan Hill

Alan Hill — Thu, 30 Jul 2009 01:49:16 +0000