Comments on: Is Email Marketing REALLY Effective? Really?

By: Email Marketing Strategy » Blog Archive » Is Email Marketing REALLY Effective? Really? | Kyle Lacy, Social ...

Sun, 01 Feb 2009 08:00:54 +0000

[...] Kyle Lacy placed an interesting blog post on Is Email Marketing REALLY Effective? Really? | Kyle Lacy, Social …Here’s a brief overviewIn the coming years different forms of more attractive and 1:1 communication mediums will take the place of email. Social Media strategies will be combining (if not replacing) push tactic email marketing. … [...]

By: Email Marketing Systems » Blog Archive » Is Email Marketing REALLY Effective? Really? | Kyle Lacy, Social ...

Sun, 01 Feb 2009 07:26:59 +0000

[...] Kyle Lacy created an interesting post today on Is Email Marketing REALLY Effective? Really? | Kyle Lacy, Social …Here’s a short outlineIn the coming years different forms of more attractive and 1:1 communication mediums will take the place of email. Social Media strategies will be combining (if not replacing) push tactic email marketing. … [...]

By: Email Marketing Systems » Blog Archive » Is Email Marketing REALLY Effective? Really?

Fri, 14 Nov 2008 03:55:01 +0000

[...] Kyle Lacy placed an observative post today on Is Email Marketing REALLY Effective? Really?Here’s a quick excerptIn the coming years different forms of more attractive and 1:1 communication mediums will take the place of email. Social Media strategies will be combining (if not replacing) push tactic email marketing. … [...]

By: Is Email Marketing REALLY Effective? Really? | Email Marketing Tool

Is Email Marketing REALLY Effective? Really? | Email Marketing Tool — Fri, 14 Nov 2008 03:34:43 +0000

[...] Kyle Lacy placed an observative post today on Is Email Marketing REALLY Effective? Really?Here’s a quick excerptSending one email out every month to the same base of subscribers can be a waste of time. Instead of sending out a monthly email why not write a blog? Sign your email list up on your blog subscription email. They will get your blog in … [...]

By: Is Email Marketing REALLY Effective? Really?

Is Email Marketing REALLY Effective? Really? — Thu, 13 Nov 2008 12:54:18 +0000

[...] Kyle Lacy added an interesting post today on Is Email Marketing REALLY Effective? Really?Here’s a small readingI was reading a post by Jason Baer at Convince and Convert about email marketing. He had listed some interesting statistics that came out of a panel discussion at the Marketing Profs Digital Marketing Mixer. He has a list of 15 Email … [...]

By: Erin McMahon

Erin McMahon — Sat, 25 Oct 2008 00:53:19 +0000

Ahhh, Kyle, I have to agree with Brett. Email has still has a place and function! And I don’t think I heard you saying it had none, but your post title… Well, the answer, I think, is yes, REALLY!

What I’d like to know, is how in the Sweet Bippy do you get your leadership on board to do Something Different with email!?!?! I agree with you that many people now do want a dialogue – why can’t we use email as an opening to create a dialogue? An invitation? A starting place to build that relationship? Yes, it has to lead somewhere else! And fine, it can! But there’s no reason to say it can’t start with an email, is there?

And yet, it is also true that some of us are mired in the old push marketing campaigns that yes, are just trumped up traditional DM efforts with a different delivery method. So how do we get the powers-that-be to let us out of that rut?

I don’t think we have to be in it…

Am I making any sense?

By: Brett Atkin

Brett Atkin — Thu, 23 Oct 2008 17:01:21 +0000

I agree that in the future, email will likely get replaced by something more useful (they’ve been saying that about RSS for years though – still hasn’t happened – not enough people know what an RSS reader is), but not now. I’ll also agree that email marketing is a trumped up version of direct mail

But think you’re missing something. Newsletters can be just as much about branding as they can be about marketing. Monthly newsletter keeps your customers informed of what you’re doing, what’s new, upcoming sales, that you’re still in business, etc.. Say you’re Joe the Painter and you send past clients a monthly email, you are reminding them that you’re still out there, still want their business and to please call him for your next project. If Joe the Painter painted my house 3 years ago and I never hear from him again, the chances of him being forefront in my mind is dramatically reduced.

Blog to email isn’t really acceptable (who wants your email every day?) unless you only post a couple of times a month and say more than the average “This is what I read today and here are my thoughts”.

The success/failure of many email marketing campaigns can’t be measured with open-rates, click-thrus and conversion rates because the goal may not be an immediate sale. Take the Joe the Painter scenerio above. The cost to send me a monthly email for three years is easily recouped with one job of painting my basement for $1500. You can’t connect the dots in a measureable sense, but without email marketing, Joe the Painter lost his advantage over every other painter out there.

By: Rolv Heggenhougen

Rolv Heggenhougen — Thu, 23 Oct 2008 09:36:54 +0000

There’s no doubt that email marketing works BUT companies seem to ignore the single largest online advertising venue available: their own regular external emails. Why not use these emails to market the senders company?
You have a website.
You send emails.
WrapMail, without installing anything on any desktop or cell phone facilitates:
Every email becomes a showpiece for the organization.
Every employee becomes a marketer.
No other marketing or advertising medium is as targeted as an email between people that know each other (as opposed to mass emails). These emails are always read and typically kept.
WrapMail turns your everyday email into a branding and research tool (yes, the system reports who is clicking on what and when) for your business at a cost of $5 per user per month. That includes the WrapMaker™ where clients make their own wraps.
And……..WrapMail’s show up WITHOUT the red x and message to download images!