Comments on: Is Digital Marketing Recession Proof?

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By: cherry

cherry — Wed, 11 May 2011 07:52:25 +0000

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By: Csalomonlee

Csalomonlee — Wed, 01 Oct 2008 17:49:46 +0000

From a B2B perspective, your statement “I think you will find more advertising budgets switching slowly over to a heavier digital model in the months to come” does ring true. Several studies from Forrester, MarketingSherpa and I believe MarketingProfs, all point to increased investment in digital marketing. This can either be changing the mix in favor of digital or with shrinking budgets, lowering “traditional” while keeping digital stable.

By: Kyle Lacy

Kyle Lacy — Wed, 01 Oct 2008 02:04:24 +0000

Well Jason… being a marketing company owner I completely agree with the continued reckless spending.

Thanks for your thoughts. It was a great post!

By: Jason Baer

Jason Baer — Wed, 01 Oct 2008 02:01:30 +0000

Kyle -

Thanks very much for the kind words. I’m delighted to nudge out the raccoon as the high water mark!

Personally, I’d rather we don’t have a recession, and companies were free to spend their advertising dollars with continued recklessness. But, if we’re going to go in the tank, at least we’ll have some marketing strategies at our disposal.

All the best,

jason