I am currently doing some research for my presentation at the Hoosier Hospitality Conference and I ran across this quote by Cory Doctorow from BoingBoing:

“Content isn’t king. If I sent you to a desert island and gave you the choice of taking your friends or your movies, you would choose your friends…. If you chose your movies, we would call you a sociopath. Conversation is king. Content is just something to talk about.”

It made me think hard about my opinions on content and the use of such tools to drive leads to businesses using the Internet. Sometimes the point of conversation is missed by many Internet marketers. It is excellent if you are at the top of Google search for your keywords but what happens when the potential customer clicks through to your site?

Do you have the necessary tools and systems in place to create conversations with the users influenced by your search ranking? Is it even necessary?

Absolutely it is necessary. We are seeing an overwhelming demand for the marketers and businesses of the world to call consumers… PEOPLE… and not the other way around.

It is important to creat excellent content in order to push the conversation but…

Conversation leads to Relationships. Relationship leads to Aquisition.

What do you think? Is Content king or did Conversation just take the throne?

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