Comments on: I Was Just Punched In The Face

By: xave

xave — Thu, 27 Jan 2011 17:31:30 +0000

It really make sense at all. But it's just advertising.

By: Peter Efland

Peter Efland — Thu, 12 Feb 2009 15:08:17 +0000

Agree!
Being human kinda puts the social in “social media”.
Reciprocity is great as long as it does not mean that we’re all just padding each other on the back.

By: Ricardo Bueno

Ricardo Bueno — Tue, 20 Jan 2009 13:21:34 +0000

My philosophy is simple: “Solve. Don’t Sell. And be Personable.”

By: Bill Sanders

Bill Sanders — Tue, 20 Jan 2009 03:10:24 +0000

Cartoon from Hugh @ http://www.gapingvoid.com

By: Dave Kinsella

Dave Kinsella — Mon, 19 Jan 2009 12:18:51 +0000

Thanks for sharing Kyle,

I think it’s obvious to see where your opinion lies on the personal vs. corporate participation re: social media.

I have trouble trying to explain to some people that people want to interact with other people, not with a corporate, “on message” broadcasting system.

By: Jeff Bennett

Jeff Bennett — Sat, 17 Jan 2009 13:16:39 +0000

Very good blog Kyle. The old fashioned game of pushing a message to the masses to influence their thinking and actions is dying. Brands are wasting billions of dollars on this. A much more effective model is connecting, listening, engaging and serving the needs of consumers through relationships that can be created between brand/person on the Internet. Social media now enables this. Massive shifts take time to happen. The momentum is building though with broadband/wireless platform enabling millions on the Internet, social media platforms connecting and enabling conversation and now the opportunity for the brands to participate. Applying yesterdays ad solutions to todays opportunities wont work though. This is going to take smart agencies and committed brands to make it work. If they dont get smart they will be toast. Fun time to be part of social media. Rock on!

By: Jeb

Jeb — Sat, 17 Jan 2009 01:50:40 +0000

great blog, you are on a roll Kyle. The title made me have to read it.

Marketing has gone from a one night stand (bloody nose) to a relationship (social media) and that’s a hard adjustment.

The audience is mixed as well in terms of a digital divide. You need one marketing campaign for those offline and another for those online.

They are having different kinds of conversations.

Old Media is still pushing the one night stand (give me your money for stuff) and New Media is insisting on a relationship (let’s talk and get to know each other, maybe we have shared goals).

By: Robby Slaughter

Robby Slaughter — Fri, 16 Jan 2009 22:50:54 +0000

You are not talking about advertising, you are talking about a very specific (but very large) subset of advertising called mass media. If the nature of a medium is that broadcasts the same message to many people at once, than that message must necesarily be general (so it speaks to everyone) and direct (so it reaches people who are not paying attention.)

If we talked to people the way mass media advertising talks to people, we would be yelling vague yet emphatic requests in crowded places. Most people would ignore us, which is exactly was is happening to traditional mass media advertising.

Social media marketing still requires the creation of messages designed to inspire action. The difference is that these are messages are not broad but specific, not volleyed at the masses or a blanket demographic but tuned for a small, well-defined community, and therefore they are harder to ignore.

Bloody noses do happen, but usually because people cross generalized messages imploring some course of action with individual interaction. This is why it’s so painful to go to a network marketing event where someone is shilling whatever overpriced, ineffective crap their upstream provider has sold to them. It’s also why people don’t like door-knocking proselytizers. If you are trying to be my friend and sell me something which you think everyone should buy, I will want to punch you in the face.

But you Kyle, I like. Your nose is safe around me.