Comments on: Home Bases, Outposts, and Frontiers: Using Social Media

By: rsj8000

rsj8000 — Thu, 27 Oct 2011 20:58:32 +0000

There are some very solid ideas here, especially the concept of establishing a home base – not just for businesses, but for individuals as well. Have you fleshed out this concept since (I see this is from '08)?

By: Web Strategy: le Best Practice | Mimulus

Web Strategy: le Best Practice | Mimulus — Mon, 06 Jun 2011 12:41:44 +0000

[...] Non è sufficiente creare il sito web, con un design pulito e testi ben costruiti; occorre farne la casa base dalla quale muoversi verso i territori confinanti con un obiettivo “commerciale” [...]

By: Home Bases, Outposts, Frontiers, & Communities | Steven-Sanders dot com

Home Bases, Outposts, Frontiers, & Communities | Steven-Sanders dot com — Thu, 16 Apr 2009 00:34:43 +0000

[...] Kyle Lacy takes it a step further by discussing not only Home Bases and Outposts, but also Frontiers and how they too relate to the concept within social media and blogging. “My social media definition of frontier: a website or service you have a presence on but rarely go. This is a site where you may have an RSS feed plugging your most-used social networks (Twitter) or your blog.” [...]

By: Blogging Realtor’s New Content Tip: Blog Article “Mashup” Provides Variety and Measurement « DeansGuide

Sat, 25 Oct 2008 16:59:02 +0000

[...] Frontiers (Kyle Lacy) feels these are “a website or service you have a presence on but rarely [...]

By: Shane Hale

Shane Hale — Thu, 16 Oct 2008 18:21:23 +0000

This is a concept I have been doing myself and have been getting decent organic traffic. It is not the quickest way to build but I think experimenting in the frontier portion will help increase a quicker following.

By: Part 1: Social Media Marketing For Small Business: Prioritize, Plan and Execute | Kyle Lacy, Social Media - Indianapolis

Sun, 12 Oct 2008 17:13:48 +0000

[...] Check out a previous post of mine (in collaboration with Brogan, Rowse, and Sanders) on how to be productive and choose the right social [...]

By: Brogan, Rowse, Lacy, Sanders: A Collaborative Effort, Version 2 | Kyle Lacy, Social Media - Indianapolis

Thu, 09 Oct 2008 23:17:53 +0000

[...] 4. My Post on the matter: Home Bases, Outposts and Frontiers Using Social Media [...]

By: Andrew

Andrew — Thu, 09 Oct 2008 15:45:53 +0000

I agree with Steven Sanders. This is all about building your brand. Your blog being the ultimate representation of ‘you’. The Outposts and Frontiers are places to build relationships that ultimately help build your brand.

This really makes you stop and think about how you use or don’t use the various Outposts and Frontiers that are available.

You have to make a commitment to the entire package. Only by doing that will you reach your goal, whatever that may be.

By: Kyle Lacy

Kyle Lacy — Thu, 09 Oct 2008 13:22:30 +0000

Absolutely right Andrew! It is extremely important to not go about social media haphazardly!

By: Darren

Darren — Thu, 09 Oct 2008 04:58:44 +0000

Yeah I like it too. I actually wondered about having two levels of ‘outposts’ in my own chart – one that is where I have an account and don’t do much else and another where I’m more active.

For me I’d classify Friendfeed as a frontier and Twitter as an outpost.

I also think frontiers can sometimes become outposts and outposts can sometimes become frontiers. For example, for me Plurk was an outpost for a while but lately I’ve let it slide and become inactive (and I guess it looks more like a frontier).

I also like the overlapping aspect of your diagram because sometimes there’s definitely a blurriness between them. For example for me my tweets get picked up on facebook so there’s a relationship between the two – yet they are also separate to some extent.

Lots of food for thought here.