Don’t Let Bias Screw Your Marketing #Infographic

Posted By on Jan 22, 2013 | 2 comments

You’re not the average consumer—you’re a marketer. Learn how marketers’ digital behaviors and preferences differ from the average consumer in ExactTarget’s latest SUBSCRIBERS, FANS, & FOLLOWERS report, Marketers From Mars.

In Marketers From Mars, you’ll learn how to:

  • Differentiate marketer and consumer digital behaviors.
  • Evaluate digital channels based on consumer preference.
  • Avoid personal bias to better reach consumers.

social media marketing

  • Carol C. Coleman

    In something as segmented and divided dynamics of internet marketing, we can easily develop biases if we take a liking to a marketer who somehow reflects our opinions over matters. I recommend keeping an open mind on internet marketing portfolios.

  • James Tate

    You definitely should keep as open a mind as possible when it comes to marketing. Biases will only hinder you by making you disregard a group of potential clients.