Comments on: Diamond Marketing and Selling the Experience http://kylelacy.com/diamond-marketing-and-selling-the-experience/ Social Media Training and Consulting Sun, 12 Feb 2012 16:01:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: samir parekh http://kylelacy.com/diamond-marketing-and-selling-the-experience/comment-page-1/#comment-62963 samir parekh Sun, 09 Jan 2011 07:03:44 +0000 http://kylelacy.com/?p=1564#comment-62963 the idea of seling is good with help of blue book.but let me tell middlemen are the one who supply loose diamonds to the reatailers.Enter text right here! the idea of seling is good with help of blue book.but let me tell middlemen are the one who supply loose diamonds to the reatailers.Enter text right here!

]]> By: thesirdanny http://kylelacy.com/diamond-marketing-and-selling-the-experience/comment-page-1/#comment-48349 thesirdanny Fri, 22 Oct 2010 23:24:18 +0000 http://kylelacy.com/?p=1564#comment-48349 Kevin, the Blue Book approach is a real winner. There is actually an online diamond blue book now. <a href="http://diamondpricebluebook.com" rel="nofollow">http://diamondpricebluebook.com</a> - it's a free price gude. No subscription fees or anything - just enter the diamond's information - the basics, eg. 4 Cs, - and it shows you the book value for internet or retail buying. Kevin, the Blue Book approach is a real winner. There is actually an online diamond blue book now. http://diamondpricebluebook.com – it's a free price gude. No subscription fees or anything – just enter the diamond's information – the basics, eg. 4 Cs, – and it shows you the book value for internet or retail buying.

]]> By: Faux Painting – How To Turn It Into A Profitable Business | Getting Small Business Startup Grant http://kylelacy.com/diamond-marketing-and-selling-the-experience/comment-page-1/#comment-3298 Faux Painting – How To Turn It Into A Profitable Business | Getting Small Business Startup Grant Thu, 22 Oct 2009 00:47:21 +0000 http://kylelacy.com/?p=1564#comment-3298 [...] Diamond Marketing and Selling the Experience (kylelacy.com) Related Posts [...] [...] Diamond Marketing and Selling the Experience (kylelacy.com) Related Posts [...]

]]> By: kylelacy http://kylelacy.com/diamond-marketing-and-selling-the-experience/comment-page-1/#comment-3247 kylelacy Fri, 09 Oct 2009 11:39:02 +0000 http://kylelacy.com/?p=1564#comment-3247 That's funny. Distinctive Diamonds was actually the radio commercial I was listening to when I wrote the blog post. :-) Thank you for the ringing endorsement! This is what social media is about. That's funny. Distinctive Diamonds was actually the radio commercial I was listening to when I wrote the blog post. :-) Thank you for the ringing endorsement! This is what social media is about.

]]> By: Kevin Hood http://kylelacy.com/diamond-marketing-and-selling-the-experience/comment-page-1/#comment-3244 Kevin Hood Fri, 09 Oct 2009 05:35:42 +0000 http://kylelacy.com/?p=1564#comment-3244 That's a great idea Bruce. I think Distinctive Diamonds takes a different approach. The owner's family is the supplier based in Israel, so not only do they cut out the middleman, they get the nice family deal and have the largest selection of diamonds in the state. They used to sell to the other jewelers in Indianapolis, but now they sell direct to you. They also are the only jeweler in town that shows you the "blue book" prices for the quality of diamond you're looking at. This shows you the real "fair" price, and that is the price they sell the diamond at. I learned all of this info from their radio spots. They say their price is considerably less than their competitors, and from my experience they are telling the truth. The blue book approach is what really sold me. Quality, cut, brightness . . . buying an expensive diamond gets very confusing and scary. But when they show you a national publication of fair diamond prices, and the same quality certified diamond from another jeweler is much more expensive, you're sold. It takes all the pressure and sales stuff out of the process. So with diamonds, sure service, guarantee and a heart warming story all sound good, but it is such a large investment that if you can make the customer comfortable knowing he got a great diamond at a great price . . . you will sell more diamonds. That's a great idea Bruce. I think Distinctive Diamonds takes a different approach. The owner's family is the supplier based in Israel, so not only do they cut out the middleman, they get the nice family deal and have the largest selection of diamonds in the state. They used to sell to the other jewelers in Indianapolis, but now they sell direct to you. They also are the only jeweler in town that shows you the "blue book" prices for the quality of diamond you're looking at. This shows you the real "fair" price, and that is the price they sell the diamond at. I learned all of this info from their radio spots. They say their price is considerably less than their competitors, and from my experience they are telling the truth.

The blue book approach is what really sold me. Quality, cut, brightness . . . buying an expensive diamond gets very confusing and scary. But when they show you a national publication of fair diamond prices, and the same quality certified diamond from another jeweler is much more expensive, you're sold. It takes all the pressure and sales stuff out of the process.

So with diamonds, sure service, guarantee and a heart warming story all sound good, but it is such a large investment that if you can make the customer comfortable knowing he got a great diamond at a great price . . . you will sell more diamonds.

]]> By: Kevin Hood http://kylelacy.com/diamond-marketing-and-selling-the-experience/comment-page-1/#comment-3243 Kevin Hood Thu, 08 Oct 2009 22:33:49 +0000 http://kylelacy.com/?p=1564#comment-3243 That's a great idea Bruce. I think Distinctive Diamonds takes a different approach. The owner's family is the supplier based in Israel, so not only do they cut out the middleman, they get the nice family deal and have the largest selection of diamonds in the state. They used to sell to the other jewelers in Indianapolis, but now they sell direct to you. They also are the only jeweler in town that shows you the "blue book" prices for the quality of diamond you're looking at. This shows you the real "fair" price, and that is the price they sell the diamond at. I learned all of this info from their radio spots. They say their price is considerably less than their competitors, and from my experience they are telling the truth. The blue book approach is what really sold me. Quality, cut, brightness . . . buying an expensive diamond gets very confusing and scary. But when they show you a national publication of fair diamond prices, and the same quality certified diamond from another manufacturer is much more expensive, you're sold. It takes all the pressure and sales stuff out of the process. So with diamonds, sure service, guarantee and a hear warming story all sound good, but it is such a large investment that if you can make the customer comfortable knowing he got a great diamond at a great price . . . you will sell more diamonds. That's a great idea Bruce. I think Distinctive Diamonds takes a different approach. The owner's family is the supplier based in Israel, so not only do they cut out the middleman, they get the nice family deal and have the largest selection of diamonds in the state. They used to sell to the other jewelers in Indianapolis, but now they sell direct to you. They also are the only jeweler in town that shows you the "blue book" prices for the quality of diamond you're looking at. This shows you the real "fair" price, and that is the price they sell the diamond at. I learned all of this info from their radio spots. They say their price is considerably less than their competitors, and from my experience they are telling the truth.

The blue book approach is what really sold me. Quality, cut, brightness . . . buying an expensive diamond gets very confusing and scary. But when they show you a national publication of fair diamond prices, and the same quality certified diamond from another manufacturer is much more expensive, you're sold. It takes all the pressure and sales stuff out of the process.

So with diamonds, sure service, guarantee and a hear warming story all sound good, but it is such a large investment that if you can make the customer comfortable knowing he got a great diamond at a great price . . . you will sell more diamonds.

]]> By: Bruce Christensen http://kylelacy.com/diamond-marketing-and-selling-the-experience/comment-page-1/#comment-3242 Bruce Christensen Thu, 08 Oct 2009 20:29:00 +0000 http://kylelacy.com/?p=1564#comment-3242 If I was a diamond retailer, I would collect love stories and share them with my customers and prospects on a blog.. You know the stories... Bob and Mary where high school sweethearts, married young, had 3- children and now are celebrating a 40th anniversary. Ad to the story of the engagement, the wedding and then suggest that they demonstrated their love through the years with jewelry. I would bet there would be alot of contributors to a catalog of love stories. If I was a diamond retailer, I would collect love stories and share them with my customers and prospects on a blog..
You know the stories… Bob and Mary where high school sweethearts, married young, had 3- children and now are celebrating a 40th anniversary. Ad to the story of the engagement, the wedding and then suggest that they demonstrated their love through the years with jewelry.
I would bet there would be alot of contributors to a catalog of love stories.

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