Comments on: Controlling Word of Mouth Marketing Using Social Media

By: NONUMBERS

NONUMBERS — Sun, 27 Mar 2011 23:54:35 +0000

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By: When is Social Media a Primary Marketing Tool? | Kyle Lacy, Social Media - Indianapolis

Mon, 30 Mar 2009 10:54:25 +0000

[...] Controlling Word of Mouth Marketing Using Social Media (kylelacy.com) [...]

By: Social Media Marketing and the Advancement of Word-of-Mouth | Kyle Lacy, Social Media - Indianapolis

Mon, 22 Dec 2008 11:34:17 +0000

[...] Juleen had left an excellent question on my post: Controlling Word of Mouth Marketing Using Social Media and I hadn’t spent the time to TRULY reply to his question. Here is his question: [...]

By: Kyle Lacy

Kyle Lacy — Fri, 19 Dec 2008 19:26:56 +0000

@Mark I completely agree with your point of view. I really think that you have two types of companies… proactive and reactive. The proactive companies have leverage the new form of WOM: social media.

By: Mark Juleen

Mark Juleen — Thu, 18 Dec 2008 16:04:12 +0000

Kyle,

I like to think that WOM and Social Media are one and the same. As I have dived into social media over the past few months I’ve come to realize that from a marketing perspective social media marketing is basically just an evolution of WOM. While there can be good old interruption “marketing” with banner ads and such on blogs, facebook, etc., what we’re seeing with users leaving reviews on Yelp!, becoming a fan of a product on Facebook, or blogging about their best or worst experiences with a brand or product is the evolution of WOM.

Now more than ever companies need to focus on WOM marketing in my opinion. This includes social media and the conversations about your brand online.

Thanks for sharing Kyle. Enjoy your day.

By: Adam Helweh

Adam Helweh — Wed, 17 Dec 2008 20:36:15 +0000

Kyle,
Your exactly right in saying that social mentions are tied back to your brand. To break it down even further, your brand is an association based on interactions/experiences with your business before and after any transactions or sales.

Social media helps you engage in those conversations and interactions before the “sale” and help you follow through afterwards, especially when people have negative things to say. @comcastcares is a great example of someone who uses social media before and after the actual “transaction”.

By: FreshNetworks Blog » Blog Archive » Want to improve your community in 2009? Ask your members.

Wed, 17 Dec 2008 15:30:20 +0000

[...] Controlling Word of Mouth Marketing Using Social Media [...]