Comments on: Breaking Into the Minds of the Gen Y via Automobiles http://kylelacy.com/breaking-into-the-minds-of-the-gen-y-via-automobiles/ Social Media Training and Consulting Mon, 21 May 2012 19:36:26 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Rebecca http://kylelacy.com/breaking-into-the-minds-of-the-gen-y-via-automobiles/comment-page-1/#comment-1707 Rebecca Tue, 13 Jan 2009 15:35:45 +0000 http://kylelacy.com/?p=618#comment-1707 Interesting - I would say Deloitte is right on as I just bought a car and those were my top 3 considerations. I ended up with a Honda Civic Hybrid :) Interesting – I would say Deloitte is right on as I just bought a car and those were my top 3 considerations. I ended up with a Honda Civic Hybrid :)

]]> By: Mark Juleen http://kylelacy.com/breaking-into-the-minds-of-the-gen-y-via-automobiles/comment-page-1/#comment-1704 Mark Juleen Tue, 13 Jan 2009 03:27:51 +0000 http://kylelacy.com/?p=618#comment-1704 Great post Kyle! What is holding us back? Why don't more companies live at the edge? Too much red tape, too many senior execs, or is it something else? In my mind it's a combination of it all. It takes too much time to make a change or make decisions, right around the corner is a senior exec ready to question or put a halt to something that might be considered a little risky, and there always seems to be some other variable like expenses. The fear of the unknown unfortunately puts companies in a position to believe they can continue doing things the way they have always done them and be successful with any generation. Innovation and kaizen should be core values that are embraced by any company wanting capture Gen Y. Thanks and enjoy your day! Mj Great post Kyle! What is holding us back? Why don’t more companies live at the edge? Too much red tape, too many senior execs, or is it something else?

In my mind it’s a combination of it all. It takes too much time to make a change or make decisions, right around the corner is a senior exec ready to question or put a halt to something that might be considered a little risky, and there always seems to be some other variable like expenses.

The fear of the unknown unfortunately puts companies in a position to believe they can continue doing things the way they have always done them and be successful with any generation. Innovation and kaizen should be core values that are embraced by any company wanting capture Gen Y.

Thanks and enjoy your day!

Mj

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