CEOs, especially those in larger companies, just like politicians, don’t write anything themselves. They don’t write letters introducing their annual reports, they don’t write the intro to the company newsletter, and they certainly don’t write their own speeches. They have a marketing staff and speechwriters to do it.

So hoping corporate CEOs can and will write their own blogs is a nice, but not realistic. The ones who do should be commended, but they’re few and far between.

I’m on Barack Obama’s Twitter feed. Is he writing his own tweets? Doubt it. I’m Jill Long Thompson’s “friend” on Smaller Indiana. Did she set up her own profile, or did one of her staff? Staffer, for sure.

While I’m all for transparency and authenticity, I’m also realistic enough to know that it won’t happen. Not once you get to the C-level in companies with more than 20 employees.