This is a great article. Would you consent to allowing me to re-syndicate it on Social Computing Magazine? All links and attributions will remain intact, of course; it will also go out via Google News.

You can email me directly at alora@socialcomputingmagazine.com

(Apologies for the comment; I didn’t see an email address. Please feel free to delete this comment.)

Alora Chistiakoff
Managing Editor, Social Computing Magazine

I believe the boomers are a growing target market for advertisers as well, they’ve just been forgotten and overlooked by younger advertisers. Who better to market to baby boomers than other baby boomers who know what they want and why they want it?

I find boomers to be very discerning as to products. They do their homework and they are loyal customers once they discover something they like.

Social media helps boomers not only market their businesses but stay connected in an increasingly impersonal world.

I am one of the ‘older boomers’. My kids laughed when the found out we are active on facebook, Twitter and many other sites. They quit laughing when they heard about the successes achieved through our ‘friends’ and ‘followers’.

Thanks, Kyle, for letting others know we are active in the Social Media community DOING business. We aren’t home, in our rocking chairs with a blanket wrapped around our shoulders. That happens only at night when Wheel of Fortune comes on! LOL

And although we aren’t always at ease in this strange new world, every now and then we find something we do before our kids on line, and we enjoy the feeling.

So if you are going to market to us boomers, look for us on line. We are there!