Gary Vaynerchuk has another brilliant video on his website called Giving a Presentation vs. Working the Room.

In this video Gary talks about brands using social media in terms of giving a presentation versus working the room. When you are giving a presentation you are speaking to a group of people. When you are working the room (as many networking junkies know) you are getting involved in the group, in the community.

There is another facet of working the room and giving a presentation in social media: authenticity.

When you are working a room at a networking event you have to put on an air of personality and authenticity in order to gain any foothold in an individuals mind. If you are not yourself and try to wear a facade…you will not be successful at networking with professionals.

In giving a presentation there is a small amount of personality involved but is not truly involved in the process of giving a presentation. You are relating information to a group. Push. Push. Push and no Pull.

It is truly important to work the room when you are using social media for your business. Work the room at 30 mins a day. Heck! Work at the room at an hour a day online. You get what you put in!

And Gary ends his post by saying something brilliant:

“Their cost is just their time. They just have to care enough to work the room.”

The cost of your social media endeavors is your time. Plain and simple. If you want to gain a foothold in the Web 2.0 community landscape… make the time.

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