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	<title>Comments on: A Week With Whuffie and Parallel Economies</title>
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	<description>Social Media Training and Consulting</description>
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		<title>By: John Steinsvold</title>
		<link>http://kylelacy.com/a-week-with-whuffie-and-parellel-economies/comment-page-1/#comment-3251</link>
		<dc:creator>John Steinsvold</dc:creator>
		<pubDate>Sat, 10 Oct 2009 02:10:03 +0000</pubDate>
		<guid isPermaLink="false">http://kylelacy.com/?p=1209#comment-3251</guid>
		<description>An Alternative to Capitalism? 
 
The following link, takes you to a &quot;utopian&quot; article, entitled &quot;Home of the Brave?&quot; which I wrote and appeared in the Athenaeum Library of Philosophy:  
 
&lt;a href=&quot;http://evans-experientialism.freewebspace.com/steinsvold.htm&quot; target=&quot;_blank&quot;&gt;http://evans-experientialism.freewebspace.com/ste...&lt;/a&gt;  
 
John Steinsvold 
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		<content:encoded><![CDATA[<p>An Alternative to Capitalism? </p>
<p>The following link, takes you to a &quot;utopian&quot; article, entitled &quot;Home of the Brave?&quot; which I wrote and appeared in the Athenaeum Library of Philosophy:  </p>
<p><a href="http://evans-experientialism.freewebspace.com/steinsvold.htm" target="_blank">http://evans-experientialism.freewebspace.com/ste&#8230;</a>  </p>
<p>John Steinsvold</p>
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		<title>By: Whuffaoke = Social Capital Meets Karaoke &#8211; The Karaoke Road Trip Stops in Pittsburgh &#124; IheartPGH.com</title>
		<link>http://kylelacy.com/a-week-with-whuffie-and-parellel-economies/comment-page-1/#comment-2899</link>
		<dc:creator>Whuffaoke = Social Capital Meets Karaoke &#8211; The Karaoke Road Trip Stops in Pittsburgh &#124; IheartPGH.com</dc:creator>
		<pubDate>Thu, 23 Jul 2009 03:20:39 +0000</pubDate>
		<guid isPermaLink="false">http://kylelacy.com/?p=1209#comment-2899</guid>
		<description>[...]  A Week With Whuffie and Parellel Economies  (kylelacy.com) [...]</description>
		<content:encoded><![CDATA[<p>[...]  A Week With Whuffie and Parellel Economies  (kylelacy.com) [...]</p>
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		<title>By: Reasonable Robinson</title>
		<link>http://kylelacy.com/a-week-with-whuffie-and-parellel-economies/comment-page-1/#comment-2656</link>
		<dc:creator>Reasonable Robinson</dc:creator>
		<pubDate>Tue, 02 Jun 2009 05:45:23 +0000</pubDate>
		<guid isPermaLink="false">http://kylelacy.com/?p=1209#comment-2656</guid>
		<description>If the Social Media model is philosophically &#039;different&#039; i.e. not a market economy, then perhaps a complete severence with the language and notions of &#039;business economics&#039; should be attempted. Calling it the &#039;gift &lt;b&gt;&quot;economy&quot;&lt;/b&gt; and talking about social &lt;b&gt;&quot;capital&quot;&lt;/b&gt; implies that really we are still locked into the psychic prison of marketings &#039;micro economic hertiage&#039; (thankyou Harvard Business School) and that we can&#039;t get out of the prison because despite all the talk of social affairs, conversations, networking and the like it can never wash in a world of commercial ROI ! Therefore the &#039;gift economy&#039; is a myth because it has to be given an attribute called &#039;Capital&#039; to give it some semblance of commercial substance and credibility with those who remain sceptical of the &#039;value&#039; of Social Media for business i.e. I&#039;ll give it some labels that sound familiar so that it doesn&#039;t put you right  off the idea and you kick me out of the office. This is ingratiating, servile and implies a lack of substantive belief in the very principles of Social Media that are being claimed. 
 
The problem is bound up with dominant management logic business. This &#039;management philosophy&#039;  puts every effort into explaining business as an &#039;objective non-emotive rational science&#039; In this world &#039;people&#039; are conveniently &#039;airbrushed&#039; out of the picture (check out any standard marketing management mega text Kotler et al) Often adherents of this philosophy don&#039;t even know they have it and just &#039;take it for granted&#039; that this is how we talk about business. 
 
Social Media should stop apologising for being about socially constructed human affairs and trying to ingratiate itself with &#039;blue suit sanitised&#039; management. The value of Social Media should be expressed in unashamedly social terms, if it is to stand any chance of being understood as radical and different. Social Media advocates should not be &#039;ashamed&#039; that they can&#039;t prove a financial ROI they should be disturbing the &#039;rationalists&#039; by pointing out that business is and always has been a social endevour not and exculsively economic endevour. 
Reputations, ideas, perceptions, attitudes, beliefs, excitement, boredom, attraction, passion, loyalty, trust all matter don&#039;t they Mr Suit?  
 
The value and purpose of Social Media is &#039;relational and emotional&#039;...end of. If the guy that holds the purse strings doesn&#039;t agree then perhaps he will agree that he should stop going on golf days, meeting clients for lunch, picking up the phone,  reading e-mails and attending meetings.  
 
  </description>
		<content:encoded><![CDATA[<p>If the Social Media model is philosophically &#039;different&#039; i.e. not a market economy, then perhaps a complete severence with the language and notions of &#039;business economics&#039; should be attempted. Calling it the &#039;gift <b>&quot;economy&quot;</b> and talking about social <b>&quot;capital&quot;</b> implies that really we are still locked into the psychic prison of marketings &#039;micro economic hertiage&#039; (thankyou Harvard Business School) and that we can&#039;t get out of the prison because despite all the talk of social affairs, conversations, networking and the like it can never wash in a world of commercial ROI ! Therefore the &#039;gift economy&#039; is a myth because it has to be given an attribute called &#039;Capital&#039; to give it some semblance of commercial substance and credibility with those who remain sceptical of the &#039;value&#039; of Social Media for business i.e. I&#039;ll give it some labels that sound familiar so that it doesn&#039;t put you right  off the idea and you kick me out of the office. This is ingratiating, servile and implies a lack of substantive belief in the very principles of Social Media that are being claimed. </p>
<p>The problem is bound up with dominant management logic business. This &#039;management philosophy&#039;  puts every effort into explaining business as an &#039;objective non-emotive rational science&#039; In this world &#039;people&#039; are conveniently &#039;airbrushed&#039; out of the picture (check out any standard marketing management mega text Kotler et al) Often adherents of this philosophy don&#039;t even know they have it and just &#039;take it for granted&#039; that this is how we talk about business. </p>
<p>Social Media should stop apologising for being about socially constructed human affairs and trying to ingratiate itself with &#039;blue suit sanitised&#039; management. The value of Social Media should be expressed in unashamedly social terms, if it is to stand any chance of being understood as radical and different. Social Media advocates should not be &#039;ashamed&#039; that they can&#039;t prove a financial ROI they should be disturbing the &#039;rationalists&#039; by pointing out that business is and always has been a social endevour not and exculsively economic endevour.<br />
Reputations, ideas, perceptions, attitudes, beliefs, excitement, boredom, attraction, passion, loyalty, trust all matter don&#039;t they Mr Suit?  </p>
<p>The value and purpose of Social Media is &#039;relational and emotional&#039;&#8230;end of. If the guy that holds the purse strings doesn&#039;t agree then perhaps he will agree that he should stop going on golf days, meeting clients for lunch, picking up the phone,  reading e-mails and attending meetings.</p>
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		<title>By: Steffan Antonas</title>
		<link>http://kylelacy.com/a-week-with-whuffie-and-parellel-economies/comment-page-1/#comment-2654</link>
		<dc:creator>Steffan Antonas</dc:creator>
		<pubDate>Mon, 01 Jun 2009 20:34:43 +0000</pubDate>
		<guid isPermaLink="false">http://kylelacy.com/?p=1209#comment-2654</guid>
		<description>Kyle - if you enjoyed The Whuffie Factor, you&#039;ll definitely enjoy Tara live on video. You can find her presentation &quot;The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities&quot; at the web address included in the Website link. Her presentation was top notch - super engaging and energetic. Good stuff. </description>
		<content:encoded><![CDATA[<p>Kyle &#8211; if you enjoyed The Whuffie Factor, you&#039;ll definitely enjoy Tara live on video. You can find her presentation &quot;The Whuffie Factor: The 5 Keys for Maxing Social Capital and Winning with Online Communities&quot; at the web address included in the Website link. Her presentation was top notch &#8211; super engaging and energetic. Good stuff.</p>
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