7 Ways to Enhance Your Social Media Marketing Plan

1. Be realistic with your expectations. This isn’t a crash diet it’s a lifestyle change.
2. Be polite to existing communities and to your supporters. (friends/followers/following)
3. Listen then React which can essentially mean watch and learn whichever context works best for you.
4. Give value by providing relevant content and sharing others content.

We’ve got the basic fundamentals down now let’s make sure you have the meat and potatoes. No plan works without the right tools.

1. You have a Twitter account. Check. The Twitter account is to be held to a certain standard. So don’t stop and start. If you want real lasting results then be consistent. Don’t forget to update and reach out to your supporters. The point it to engage in a relationship to build loyal customers. A brand doesn’t develop without customers acknowledging it.

2. You’ve created a LinkedIn profile. Good. Is it fully completed? If the goal is to yield results then your profile should be completed to its fullest. Whether you are motivated to finish it or not. Just do it. (Nike had the right idea here)

3. Facebook. That’s not even a question. Who doesn’t have Facebook? Here is where you can indulge…a little. Facebook allows you to show a more personal side where Twitter is more focused on getting your message out. (not to be confused with SPAMMMING everyone) Upload photos, invite others to events, and post questions. Unlike Twitter there is no “limit” to what you can say but remember your profile gives insight to who you are and what you represent. Going along with our  our diet metaphor…everything is good in moderation.

Now take a step back and define your goals. What is it you want to accomplish? How can these tools…if done correctly…help? Social is not something to be scared nor something to jump into. Have a goal in mind, plan your strategy, warm-up, get set and GO!