I recently received this graphic from Dan Zarrella of Hubspot. Before getting behind this graphic, I want to tell you why I follow Dan’s content.
He is obsessed with measurement.
In this world of uncertainty… it is extremely important to understand the concepts of measurement with everything you are doing in the world of marketing communication. Whether you are a nonprofit or a for-profit entity, intense measurement of the dollars you are spending for marketing could mean success or failure.
At the simplest form, measurement is knowing what action you are taking in the online environment and… ultimately… how that action changed your brand or position.
Most of us have yet to even measure the action we are taking to build brand, sales, and donors.
Check out what Dan has found as the top 5 ways to get more followers to your social media accounts.
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At last, someone comes up with the “right” asnewr!
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