6 Comments Posted in Marketing, My Life, small business, social media November 5, 2009

The Arrival of My Twitter Marketing for Dummies Book

TwitterMarketingBook

I have been waiting with great anticipation for the delivery of my book, Twitter Marketing for Dummies. It has been a long (but awesome) process of writing, editing, and brainstorming over different concepts involved in marketing through Twitter. I couldn’t have done it without Erik Deckers, the Wiley Staff, Manny Hernandez, and the staff at Brandswag. It was a fun 7 weeks of writing and I am looking forward to what the future brings.

If you have not picked up the book you can do so through Amazon.com (click the link) or through your local bookstore on November 18th.

Some general things you will learn by reading the book:

  • Using Twitter to communicate with your customers
  • Utilize tools to maximize your Twitter prescence
  • Build and use your network to psread

    • … Read more

9 Comments Posted in business, innovation, Marketing, My Life, small business November 4, 2009

The Problem with Fear

I was driving to work this morning listening to a great track by Sufjan Stevens… reminiscing about my “musical” days in college. I played guitar for a long time and have just recently put it aside for other hobbies and activities. I want you to know that I have never… ever… ever talked about this with anyone. This is the  “I’m Being Completely Open With My Blog Readers Morning with Kyle” show.

Get Ready.

During the years of guitar playing… I had always wanted to perform in front of a group of people and honestly… I don’t think I knew exactly what that entailed… maybe it was playing my own songs or playing a popular song from John Mayer… who knows? The deep down desire was to play in … Read more

8 Comments Posted in Advertising, branding, business, content, Corporate Strategy, innovation, rant, Seth Godin, small business, social media, Social Media Community November 3, 2009

Quality, Service, and Expertise Do Not Matter

I am currently in a sales training class at Trustpointe, a Sandler Sales Company, who I highly recommend  to anyone looking for sales training and expertise. We were talking about the idea of quality, service, and expertise not mattering when involved in marketing communications. I have been wrestling with that concept over the past 48 hours and decided… who best to ask?

I have been under the assumption that it is absolutely idiotic to use “best customer service” in marketing communications. I’m still convinced that you have to be a little more creative  to gain the attention of a consumer base when using traditional marketing… even more when using social media marketing.

Plain and simple… everyone has quality, service, and expertise. What makes you different from everyone in your … Read more