11 Comments Posted in Corporate Strategy, customer evangelist, Marketing, social media November 30, 2009

Marketers Can’t Speak Human

This graphic hit me hard. A simple design and yet such a profound message. Why don’t marketers know how to speak human?

Also… a simple questions. Why is it so hard?

As marketers… shouldn’t we strive for perfecting communication on a daily basis? How do we create a message that will resonate with our customers… our company? How do we take an idea and transform it into a living… breathing… story? How do we take a product/service/offering and make it speak Human? Why is it so hard?

In my opinion… the root of the problem is our inability to separate the bottom-line, our text book learning curve, and our customer voice. It is hard to get to the point where we are being more genuine… than business driven.

Could the … Read more

14 Comments Posted in Corporate Strategy, Marketing, small business, social media, social media marketing, social networking November 25, 2009

10 Tips to Integrating Social Media with Marketing

We had an excellent seminar this morning at Brandswag. The seminar was over the concepts of integrating social media into your overall marketing strategy. It is extremely important that every business drive social media through traditional marketing practices…. and vice-versa.

Below you will find my Powerpoint presentation from the seminar.

Integrating Social Media

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I wanted to break down 10 ways to integrate social media into your traditional marketing practices. The following tips are simple reminders that the world is changing and it is extremely important to shift with the edge.

1. Remember that customers are people first and buyers second

It is important to keep in mind that your customers are not only a demographic and a wallet… but an individual. If you … Read more

2 Comments Posted in Advertising, social media, Social Media Community, twitter November 23, 2009

Twitter Should Listen to Warren Buffett. He Was Right in 1999.

I am in the process of reading Alice Schroeder’s book entitled The Snowball: Warren Buffett and the Business of Life. The book is a massive source of information about the life of Warren Buffett. Needless to say the book is unbelievable! I love to read about the life of people who, in my opinion, have lived a valuable and influential life.

At the beginning of the book Alice recounts an event from the Sun Valley Conference in Hailey, Idaho. Allen & Company, a boutique investment firm in Hollywood handles the event inviting such notables as Bill Gates, Oprah Winfrey, and Rupert Murdoch.

In 1999 Warren Buffett was asked to be the keynote speaker to end the conference. This was a special year because the conference was filled with … Read more

7 Comments Posted in linkedin, small business November 19, 2009

10 Ways to Maximize LinkedIN

Brandswag held a seminar yesterday entitled Beyond the Profile: Maximizing LinkedIN. We had a sold out crowd and it was a great discussion surrounding the better uses of LinkedIN. We are holding a seminar next Wednesday (the 24th) from 8-9:30am on Integrating Social Media into Your Marketing plan. Below you will find the slide deck from the seminar. I also wanted to briefly discuss the 10 different ways to maximize LinkedIN. It is extremely important to use LinkedIN for lead generation, job search, and professional networking. Let’s get to it.

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1. Take Full Advantage of Your Profile

It is extremely important to maximize the use of your profile on LinkedIN. When you are communicating with other individuals.. on … Read more

3 Comments Posted in business, Corporate Strategy, innovation, Marketing November 17, 2009

Take A Breath and Be Human

Go. Go. Go. Go.
Faster… Stronger… Better
I have to get it out… if I don’t… I will not be heard! I can’t let it go… I have to get out there!
Go. Go. Go. Go.

It is exhausting…. and yet somewhat fulfilling.

Every business owner can relate to this exhausting form of competitive spirit that overlaps everything from social media marketing to traditional marketing. You have to be first… You have to be the best… You have to be ahead.

I was scanning my Twitter feed this morning and Roger Byrne of Social Media Fish had a great post:

In your search to be the fastest and most comprehensive news provider on Twitter take a breath and be human (@imrogb)

It wasn’t a connection for me in terms of … Read more