10 Comments Posted in Marketing, Micro-Blogging, rant, social media October 30, 2009

Quit With All the BS. Let’s Create Business!

I’m tired… and I do not think it is from the daily grind or the work load at Brandswag. I am pretty sure it is from all the BS that is circulating in the world of social media and marketing.

I’m tried of reading blog posts about the death of social media experts or how there is no such thing as an expert (I’ve written a couple myself)… or the rise of the new “PR” firm. I’m tired of listening to people drone on about the importance of ONLY using traditional marketing and how social media is just… not for everyone (preaching to the choir here).

Hot air. Hot air. Hot air.

There are plenty of ways to use social media (research, marketing, customer support, internal … Read more

1 Comment Posted in blogging, business, content, corporate blogging, twitter October 29, 2009

Brandswag featured in the Oklahoma City Journal Record

It may be a surprise to many people that my company… Brandswag has an office in Oklahoma City. The OKC Office is managed by my business partner, Brandon Coon. I am excited to announce that Brandswag is being featured in the Oklahoma City Journal today. Thank you so much to the individuals who have helped us grow in the Oklahoma City market. We could not have done it without you!

the-journal-trecord-print-top

Social media marketers tagged for ‘Dummies’

October 29, 2009

OKLAHOMA CITY – Starting and maintaining a business in today’s world is brave entrepreneurship. Writing a book in the middle of that process is icing on the cake.

Kyle Lacy and Brandon Coon started BrandSwag, a social media marketing firm, in 2007. Just when they’d gotten their feet wet, … Read more

5 Comments Posted in blogging, branding, business, content, corporate blogging, Corporate Strategy, Marketing October 27, 2009

Talk About Who You Are Not What You Do

It can seem pretty simple right?

Talk about who you are… how you go about your daily routine… how YOU sell your product, service, or brand…

It seems fairly simple.. and yet.. it is one of the harder things for entrepreneurs and sales professionals. I am speaking from experience here! It is so hard to write about yourself instead of your industry. An industry is proven. An industry has research reports, professional opinions, and hundreds of pages of content.

There is only one of YOU… which is the point of this blog post.

There are millions of individuals in your business… in your industry. A portion of the individuals are writing content to spread over the many corners of the web. They are writing about the same thing… over and … Read more

23 Comments Posted in blogging, business, Marketing October 25, 2009

Authenticity, Transparency, and the Top 50 Blog Contest

It has been an interesting couple of days over at the Brandswag office because of a blog contest we started running on Tuesday. The Top 50 Indiana Blogs contest was started for the sole purpose of sharing the content of Indiana to the masses. Lorraine Ball and I had created a list of 50 blogs we enjoyed reading and this contest was created to support that original list.

The main goal of the contest was to showcase Indiana blogs and allow for some competitive voting on the side. Unfortunately the contest was hacked and screwed up by individuals who either wanted to win the contest or just wanted to create havoc for others involved. It is unfortunate that certain people had to resort to cheating on the contest and because … Read more

3 Comments Posted in business, indianapolis, Marketing, social media October 22, 2009

I Received My MBO Degree Yesterday

I attended the Masters of Business Online Conference yesterday in Indianapolis and I am happy to say that is was AWESOME. I really enjoyed hearing the presentations and getting to know plenty of influential people from the city of Indianapolis and abroad.

I had a great time at my session, Evolve or Die: The Future of Online Communication, and as promised (to the crowd) I am going to be placing the slidedeck on my blog to be viewed. The slides do not give the depth of the presentation but it gives you a sneek peek into what we were talking about…

Mbo09 Presentation

View more presentations from KyleLacy.

If you want to check out what people were talking about in regards to the conference. Check out the Twitter feed: … Read more