8 Comments Posted in blogging, Marketing, Public Relations, rant, social media, Social Media Community, social media marketing June 30, 2009

The Failing Marketing and PR World

I am becoming increasingly concerned with the lack of blog writing by public relations, marketing, and advertising firms in the city of Indianapolis and abroad. The simple fact that a communications company is not in-tune with the changing landscape of the consumer driven world is troubling… to say the least.

If there are any industries that should be on the forefront of social media and blogging it is the public relations and marketing worlds. YOU are the communications arm for major brands both large and small. YOU are driving them out of business because of your lack of knowledge pertaining to the changing world.

If you do not believe in social media as a valuable device for communication (two-way communication)… I am concerned for your company health and your clients … Read more

4 Comments Posted in Corporate Strategy, customer evangelist, innovation, small business, social media June 29, 2009

Your Customers are Changing. Are You?

This video has be circulating for quite some time and it is absolutely brilliant. If you want to understand how the marketing and communication world is shifting watch the video below.

Are you listening to your customer? Are you changing with the way they are communicating to each other? Where is the personality? Where is the love? Remember that the world changes and it is important for businesses to understand that their clients are people and not a demographic analysis.

What are you do doing to communicate more effectively with your customers?

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6 Comments Posted in business, content, Reputation Management, small business, social media, social media marketing, Social Strategy June 29, 2009

Are You Vomiting Ideas Through Social Media?

I know. I know. This is probably not the best title to read early in the morning. For that matter, it is probably not the best post title to read any time of the day.

When writing your blog, participating in social media, or just communicating (period) it is important to remember that your readers and participants are consuming your data. There is plenty of regurgitation happening on the Internet… an idea is started on one end of the world and re-written hundreds of times. Where does the original content come from? Is there really such a thing as original content? Yes, there is and it happens from the personal realm.

Many would argue that there is no such thing as a new idea. We all write and read marketing, … Read more

2 Comments Posted in business, content June 25, 2009

B2B Social Media Marketing with Blogging

What is the one thing that comes up time and time again in our educational sessions at Brandswag? B2B use of social media. I have heard plenty of reasons why social media could not… should not.. be used to sell the B2B world.

What do many B2B companies do right now for marketing? Direct Mail? Newspaper Advertising? E-Newsletters? Many of the outbound forms of marketing still work for B2B sales but blogging (in my mind) has taken a mainstream stance when building trust and thought-leadership in a specific industry.

There is some truth to the thought that content can build trust between individuals. Many of us look at B2B marketing as fundamentally different from B2C marketing. Honestly….. there is hardly any difference. We are selling to people. Business to business … Read more

1 Comment Posted in business, Marketing, small business, social media, social media marketing June 24, 2009

Marketing is Always Different

I think the beautiful thing about the web, social media, marketing, and the business world is that fact that everyone is different.

We would like to sit here and say that there are TONS of companies that are the same. There are 30,343 graphic design firms in Indianapolis. Not true, but you get the point. I am not talking about face value. The difference in each organization is the people behind the brand.

Each company has individuals that run every facet of the arms, legs, and head of the company. They are each an individual. They are each… different. They each have their own ideas, thoughts, and imagination on where the company is headed into the future.

This is an extremely important concept to understand. You need to utilize each … Read more