7 Comments Posted in blogging, corporate blogging, Corporate Strategy, Marketing, small business, social media, social media marketing, twitter May 14, 2009

Social Media Marketing to Increase by 48%

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Thanks to Chris Baggott at Compendium Blogware for pushing this data at me. I have seen the graph before but not the updated version. Chris’ post talks about the merit of SEO and email marketing being at the forefront of the increases in online marketing budgets over the next year… I wanted to focus on the third one..

Social media marketing.

It is encouraging to see social media marketing and SEO sliding into the top three spots in the online marketing budgets of companies all over the world. It shows that businesses owners from all over the world are taking a closer look at sites like Twitter and organic search engine optimization in the form of blogging (guessing there).

What does this mean to the business owner?

In my opinion, … Read more

1 Comment Posted in Marketing, small business May 14, 2009

Selling the Hawaiian Breeze

 

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Today’s Guest Post is by Jeff Timpanaro, President of Oberata Consulting. Oberatat Consulting exists to bring businesses into operational, financial, and relational alignment. We do this by providing strategic leverage through relationships, training, and the strength of the Total Integration™ Program.

 

 

 

 

HOW’S YOUR TONE?

“Your sales pitch should be given in the same tone as you would tell someone about your vacation to Hawaii.“ -Blain Wease, Founder, Provincial Development Group.

Typical sales speak is coercive, and seeks for the right verbal equation to nab you. It makes us feel needy when we’re not, unhip when it doesn’t matter, and irrelevant unless we make the purchase.

Is that how your prospects perceive you? What tone does your ad copy put forth? You may have this down pat; if … Read more

10 Comments Posted in blogging May 13, 2009

The Lie of Correct Grammar in Blogging

I have been in countless conversations with industry professionals about the importance of grammar when writing a blog or participating in social media. Many people place massive amounts of importance on using correct grammar and punctuation.

To be honest, I have been mystified by the “utmost importance” of using correct grammar when writing a blog. Let me state for the record that you cannot sound like a complete idiot. You need to be able to complete sentences and write in some form of rational thought… but that is not what is of importance.

The truth is not in grammar but in the content of your blog. I can read a blog that is perfect in every aspect of the English language. The spelling is perfect. There are NO … Read more

10 Comments Posted in Guest Post, Public Relations, Seth Godin, small business, social media, social networking, twitter May 13, 2009

Top 5 Reasons B2B PR Practitioners Should Embrace Social Media

paigepictureToday’s guest post is by Paige Holden of BlissPR. Bliss PR specializes in creating and promoting thought leadership, using a variety of public relations and marketing communications techniques. They help their clients develop points of view, predictions, trend commentary and insights, positioning them as experts in the media and category leaders in their markets.


Top 5 Reasons B2B PR Practitioners Should Embrace Social Media

If you’ve seen any B2B public relations professionals recently, you may want to give them a gift certificate to a spa treatment or at least a pat on the back.  They’re feeling more than a little shell shocked.

I was, too.  Social Media is just beginning to hit B2B PR and our industry is scrambling to find our footing and help our clients. But it’s … Read more

10 Comments Posted in baby boomer May 12, 2009

Is Generation Y Completely Stupid?

There has been some talk lately about my generation (the millenials and generation Y). Is the Internet making us genius or completely incapable of making smart decisions (dumb)?

I do not know where my opinion falls on the subject. I have had contact with brilliant Generation Y minds and also those who are still lacking the personal development needed to be successful in life.

I guess my question is this…

Did radio and TV completely erode the minds of Gen X and the Baby Boomers? Did we see a lack of control when Generation X spent a ton of time watching TV throughout the day?

The Internet has developed a communication platform that enhances the way we learn and communicate.

Generation Y may lack in terms of true research and … Read more