4 Comments Posted in Marketing, small business April 4, 2009

5 Marketing Posts to Read This Weekend.

I have been reading different blogs for most of the day today and thought I would list the 5 of the more interesting..  Of course… for your reading pleasure. :)

1. Time To Call It Quits? by Duncan Alney

Duncan always has a way with breaking down the internal strife of Internet companies and shedding light on the potential ramifications of biz activity. This is a great read for the group of us who cares what is internally happening at Facebook.

2. How Much Personality Should My Blog Have? by Lorraine Ball

Lorraine breaks down the intricacies with running two blogs: one for a company and one for the personal side. What do you think?

3. Integrated Campaigns. Multiple Partners? by Jacob Leffler

“Recent market research has exposed the fact that … Read more

5 Comments Posted in blogging, corporate blogging, Micro-Blogging, microblogging, Social Strategy, twitter April 2, 2009

5 Steps to Deleting Your 3,000 Connections on Twitter

We talk a ton about quality over quantity. I need to take my own medicine.

I’m starting to see a shift in my own use of Twitter. I have been talking a lot about quality over quantity and the value of one-on-one relationships. I have realized I need to take advantage of my own advice.

It is time to purge the Twitter account. I need to start focusing more on the quality of the conversations I am experiencing on Twitter. What do you think about the quality over quantity approach?

5 Steps to Deleting Your STUPID Twitter Connections

1. I am going to unfollow all automatic feeds into Twitter. It doesn’t make sense… they do not talk back.

2. Keep following the people RT and respond to your posts. They … Read more

1 Comment Posted in blogging, Seth Godin April 2, 2009

Never Settle For Good Content. Go Great.

Sometimes I take on an envious quality that I am not overly proud of… Sometimes I wish I was someone else… That someone is usually.. Seth Godin. Yesterday was just another one of the envy days.

Seth had an April Fools post that didn’t have much content. He went on to describe the reasons for not posting his April Fool’s post. He had it written and decided.. ehhh.. it’s not that great. Because of the quasi-good content, Seth decided to post nothing.

The funny thing about this is…despite the fact he “thinks” he posted nothing.. there was a TON of value in the post. The valuable nugget of information? When you are writing your blog, tweet, or anything having to do with communicating online make you add as much quality … Read more

1 Comment Posted in blogging, small business, social media April 1, 2009

Nominate My Friend Brad Ward at SquaredPeg

nominate_usSocial media is about collaboration right? I love reading and collaborating on different ideas with Brad Ward. He has a higher-ed blog called Squaredpeg and it has excellent information about using social media with the higher-ed of the world.

He is running for the eduStyle Award for the best Higher-ed blog on the market. I vote Brad and you should too.

Why? He has some excellent Facebook research on admission department marketing and he speaks all over the nation about social media marketing and higher-ed.

Plain and simple. He is the man. Follow the link and vote!

Vote for SquaredPeg

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Leave a Comment Posted in small business, social media April 1, 2009

Don’t Let Fear Paralyze Social Media

Fear of Change.

We run into this a lot at Brandswag and for good reason sometimes. People tend to fear the unknown. They fear the change that will transpire when a new communication model or marketing ploy is brought into their company. Most of all, they fear open communication.

“What if someone says something negative about me or my company?”

“What if other people read it and agree?” AGHHHHHH.

What some people fail to understand is that you cannot control the medium anymore. Open communication is here to stay and that (simple fact) is something you must come to terms with. Traditional communication mediums have always controlled the conversation until recently. Technology has given us, the consumer, the power to control what we want to experience. Social media is nothing … Read more