3 Comments Posted in politics, social media marketing, social networking April 8, 2009

Traditional Media Blasts Google

I have always been under the assumption that traditional or “old” media has lost its’ mind. I have looked at traditional media (mainly newspapers) as a dying breed of communication that will not change with the landscape of technology. If you do not shift your paradigm you will die and currently.. that is what is happening.  Traditional media never ranked high with me but I have started to see another side to this coin.

Recently the Wall Street Journal editor Robert Thomson blasted Google and other content aggregators as “parasites of the Internet.” I thought this was a little over the top and then I read a little deeper into the article.

I am going to stop there for a side comment. The simple fact that I decided to read

… Read more

2 Comments Posted in blogging, corporate blogging, Corporate Strategy, Marketing, small business April 7, 2009

61 Million Blogs about Professional Experience

I was forwarded an e-newsletter from Harvard Business Publish by my business party in Brandswag.. Brandon Coon. They have a section of the newsletter called Daily Stat. In the Daily Stat it stated that Technorati has indexed an upwards of 133 Million blogs and that 46% (61 Million) of those blogs are about industry and profession. Wow!

Let me preface this by saying that we are not quite sure how active the 61 million blogs are in content but this is still a staggering number. The Daily Stat also stated that 79% blog about personal interests. What does this mean to the business community?

People are talking about you. Services and products are a part of our daily lives. There is bound to be a writer in the … Read more

1 Comment Posted in innovation, Marketing, Micro-Blogging, relationship, Reputation Management, small business, social media, social media marketing April 7, 2009

What Roseta, PA Can Teach You About Social Media

I have been reading Outliers by Malcolm Gladwell and just to be clear… the book is awesome.

At the beginning of the book Malcolm talks about a researcher named Stewart Wolf who was fascinated with the long lives of a group of Italians living in Roseto, Pennsylvania. Wolf did extensive research to try and figure out when the citizens of Roseta had virtually no heart disease or any sickness related deaths of any kind. It was not the diet, exercise or location… what Wolf found was that it was the city itself (pg 9). The conversations and relationships that “Rosetians” experienced on a daily basis helped keep them healthy and jovial.

This post is not about the City of Roseta.. it is about the data that was presented to medical … Read more

1 Comment Posted in blogging, Guest Post, productivity, social media, twitter April 6, 2009

Guest Post: Twit-O-Rama – Social Media Bug Bites Kathy Ireland, and Me

Today’s Guest Post is by Jeff Timpanaro is the president of Oberata Consulting, a 2009 Certified Total Integration firm, based in Kingwood, TX. Oberata is a consulting firm founded on the principles of strategy, process, and transformation, and utilizes the Total IntegrationTM system of business consulting. This system has helped business owners and professionals in the Fortune 100 with definitive, measurable operating strategies that produce unprecedented growth and profitability.

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(from the Honda Auto Repair Shop waiting room)

kathyirelandAs I write this, supermodel and supermom (self-nominated I presume) Kathy Ireland is busy touting Twitter on the Today Show. “I just love my TwitterBuddies!” she beams, with annoying enthusiasm.

Interviewer Ann Curry is mindlessly heaping sugar onto an already hyper-happy conversation. “IT-WAS-SO-GREAT-TO-TALK-TO-YOU-KATHY!” she spews. “THANKS, ANN, replies Kathy, exceeding Ann’s volume. … Read more

1 Comment Posted in small business, social media, social media marketing April 6, 2009

Respect the Social! Be Responsible.

What is the number one thing holding small business owners away from using social media? I will give you an example.

Brandswag: “So.. that is basically what social media can bring your business. It is a broadcast/communication medium that will turn your leads just a little warmer. What do you think?”

Small Biz Owner: “This sounds great. It really does. I just don’t have the time to spend on using the tool.”

It always seems to be time. This is not an issue for the larger companies we work with at Brandswag. They have the resources to hire either outside consultants or in-house people to act out their social media campaigns. What many small business owners fail to understand is that they have the personality that will win them … Read more