Leave a Comment Posted in indianapolis, social media, Speaking Event April 14, 2009

Flickr a Tweet in the Facebook. Speaking at Fundraising 2.0

I will be speaking at the Fundraising 2.0 Conference on Friday put on by the Association for Fundraising Professionals. There is an amazing list of speaker from the city of Indianapolis and it is going to be AWESOME! Check out the information below. 

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The web isn’t what it used to be.

Social networking is here and here to stay. Can you Flickr a Del.icio.us Tweet in the Facebook? Would you even want to if you could? Obama used it, raised millions and fundraisers raised eyebrows.

Studies show that all ages are using these media in some fashion, but how do you tell what is right for your organization and where to start? How do you spread the word without spreading yourself too thin? Well, if you’re ready to … Read more

2 Comments Posted in social media, social networking, Social Strategy April 14, 2009

Being Social is Better than Silence

It seems fairly obvious doesn’t it? The art of human interaction is built off of many things but mainly communication. You can define communication in a variety of ways but it still rooted in sharing of ideas between two individuals. 

We want to interact. We want to be heard. We want someone to listen. 

You have to be social in order to facilitate human interaction. The same goes with social media. 

When talking with business owners about using social media there are the metrics and values that are attributed to lead generation and customer retention. You can talk about the massive amounts of eyeballs an ad can hit or the customer service value Zappos and Comcast has delivered. 

But the main point is this…

There is someone talking about you … Read more

5 Comments Posted in productivity, social media April 13, 2009

7 Tips to Maximize Plaxo

Plaxo? huh?  I know at least two of the eyeballs reading this post thought… “Why is he writing about Plaxo?”

Frankly, I don’t hear or read much about Plaxo. Why not? It is still a viable tool to be used in terms of business networking. In light of the past-Easter weekend, I thought I would put a list together to help with the use and optimization of Plaxo. The following 25 tips are things I have learned by using Plaxo and what I have gained by reading along the way.

1. Upload a picture. This should already be common knowledge for the majority of you. We want to see a face. No more excuses. Scan a college or beauty picture is you have to!

2.  Feed your blog into your … Read more

4 Comments Posted in business, corporate blogging, Corporate Strategy April 13, 2009

Jason Falls to Speak at Special Event in Indianapolis!

My company, Brandswag is proud to sponser social media genius Jason Falls at a special event coming in May. Here are the details:

Confluence is very excited to announce social media expert Jason Falls of SocialMediaExplorer.com will speak at the May 27 Confluence NorthNetwork event.

His topic will be “The Future of Social Media for Corporations.”

Jason is the director of social media for Doe-Anderson, a brand-building agency in Louisville. He is also the co-founder of the Social Media Club Louisville. Jason is a widely-respected speaker at conferences and special events throughout the country. He speaks about how social media can build corporate brands, and how corporations and organizations can use social media. His blog is one of the leading blogs on the subject of social media.

Registration begins at … Read more

4 Comments Posted in Marketing, social media, social media marketing, Social Strategy April 13, 2009

Why Banks Should Listen to Social Media

I was in a recent conversation with an owner of a local advertising firm in Indianapolis and we were discussing the merits of social media with banks. In my mind, any business can benefit in some way from using social tools on the Internet. Even if the only strategy is to listen and respond… that is better than not listening at all… right?

Nielsen recently partnered with NeuroFocus, the global leader in neuro-marketing, and released a study focused on the banking industry. There were some startling facts. You can find the entire study (here).

I read the report and here is what I walked away with:

  • Feelings of stability, solidity, partnership, empathy, and understanding scored highest.
  • Clutter free, humanized web interaction that was different from everything

    • … Read more