6 Comments Posted in content April 22, 2009

15 Must Read Blogs for April

I have been skimming around the Internet lately trying to find some new reading material. As I was skimming I decided to quit the skim and start looking through Twitter to find new reading material.

After a couple of hours looking through Twitter… I have added 25 new blogs to my RSS feed. I loved their stuff and you should check them out as well.

1. Justin Williams and Social Media Vision

2. Winning Workplaces Team Blog

3. GAC Consultants

4. ZTA Photography

5. SEO Aly

6. David Spinks

7. Dario Fauri

8. In the Hand of Dante

9. Converstations

10. BlogSchmog

11. Publishing 2.0

12. GeekSugar

13. Social Media Snippets

14. KD Paine’s PR Measurement Blog

15. Tony Scelzo

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3 Comments Posted in blogging, innovation, Marketing, productivity, ROI, social media, social media marketing April 22, 2009

90% of Your Business Will Be Digital or WOM

A fellow employee at Brandswag, Colin Clark, wrote  a blog post about the 5 Ways to Prepare for the year 2011. Now this is an interesting post title in itself. What is the deal with the year 2011? I finally had the chance to read Colin’s post which is centered around a comment by Seth Godin. Seth has predicted that the majority (90%) of your sales will come from either digital marketing or word-of-mouth.

Talk about a crazy prediction… or is it?

Is it so hard to believe that the majority of small-to-mid size business leads will be driven by customer referrals and communication online? We are experiencing a complete 180 in terms of communication. Brands are being controlled not by the owner of the product or … Read more

2 Comments Posted in Uncategorized April 21, 2009

I Would Rather Not Convince You to Change

Why is it so hard for businesses to change? 

I was reading a post by Jay Deragon over at the Relationship-Economy blog called Do You Lead or Follow Change?   The post is a great read about being proactive instead of reactive in this HUGE communication shift we are experiencing… the communication shift that is disrupting not only marketing but the entire business process. It got me to thinking about how we talk about social media and how we use social media. The more conversations that we (Brandswag) are involved in… the more I realize that there is a fine line between companies that will change and companies that will NEVER… EVER… change.

The problem with being reactive to the social media and the Internet is that… you really … Read more

7 Comments Posted in productivity, small business, social media, Social Media Community, social media marketing April 21, 2009

NonProfit Organizations Love Social Media Too!

I had the pleasure of speaking at the Fundraising 2.0 conference on Friday and I wanted to make sure that everyone on the Internet knew that non-profit organizations get a bad name sometimes for hating on social media (the fear factor)… well sometimes. I recorded this video to show that people are getting excited for social media and the future of communication! Check it out.

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7 Comments Posted in productivity, small business, social media, Social Media Community, Social Strategy April 20, 2009

4 Tips to Successful Strategy in Social Media

I have been following the writings of Jon Gatrell of Spatially Relevant and I would recommend all of the people reading this post to subscribe to his blog. It has some great content. I was reading his post about the 2009 Mountain Social Media Summit. I found what they are focusing on to be really interesting. This is straight from the site:

The 2009 Mountain Social Media Summit focuses on the 4 P’s of Social Media: Personas, Problems, Projects and Profits.

Personas: Who leverages social media, what are the opportunities and why is social media important in a personal, professional and commercial context.

Problems: What challenges exist for social marketers? What problems does media address? What problems exist for social media. Understand the opportunities, obstacles and value social media

… Read more