7 Comments Posted in relationship, small business, social networking, Word-of-Mouth February 12, 2009

They Don’t Read Your Blog. Do Something About It.

Okay. This blew me away.

According to Minds Eye Web Design: 95% of web users DO NOT read 80%. (via ux booth)

Now.. there isn’t any reporting backing up the numbers of 95 and 80 (from what I could find) but I would like to think Minds Eye was either being dramatic to generate emotion or they actually surveyed for the info. I don’t know about you but I get emotional when I hear that 95% is only reading 20% of my content.

So how do we change? How do we create content that is going to take the 80% to 60% and eventually to 30% and then to 20%? Good question.

There are plenty of links we could list that have to do with content creation, headers, … Read more

4 Comments Posted in social media February 11, 2009

At Least You Are Trying Social Media

Chris Brogan has a recent post called You’re Doing It Wrong. The post discusses the concept that we are all doing it wrong at one time or another (pertaining to social media). I was reading it tonight while watching NCIS or CSI… or maybe it was Law & Order? I am not quite sure. Beside the point…

I realized something extremely important after reading the post. And by all counts of innovative thought or light bulb moments… this doesn’t compare whatsoever but it does shed light on something simple.

At Least You Are Trying

The majority of my days are spent talking with small business owners about social media marketing. We have developed strategies and tools that allow our clients to use social media as a tool in their … Read more

8 Comments Posted in blogging, small business, social media, Social Media Community, Social Strategy, Uncategorized February 10, 2009

Small Biz Use of Social Media to Double in 12 Months

My father, Dan Lacy, sent me a SearchEngineWatch.com link in my email today that talked about the number of small business and social media. Now, I am a huge fan of small businesses and I am a huge fan of social media. I had to open it.

According to the Access Markets International (AMI) Partners, the number of small businesses using social networking services and strategies will double in the next year. Now, this is good news for companies like man that want to help small businesses leverage social media. It is good to see a tool being adopted by the small businesse market (my favorite).

I do have one word of warning to small business owners wanting to leverage social media. If you are wanting to enter the … Read more

2 Comments Posted in 10 Commandments, blogging, social media, Social Media Community, Social Strategy, twitter February 9, 2009

Notoriety to Aspiration: 5 of 10 Social Media Commandments

As a collective group we have been working through the 10 Commandments of Emotional Branding in Marc Gobe’s book, Emotional Branding. We have been applying the ten concepts to social media marketing and how you should be applying them to your social business strategy.

The fifth commandment is the concept moving from notoriety to aspiration.

From Marc Gobe:

“Being known does not mean that you are also loved! Notoriety is what gets you known. But if you want to be desired, you must convey something that is in keeping with the customer’s aspirations. (pg. xxx, Emotional Branding)”

This is my favorite commandment in the entire list because it one of the more important principles in social media: QUALITY over QUANTITY. Anyone can spend twelve hours a day adding everyone … Read more

3 Comments Posted in Advertising, blogging, Marketing February 8, 2009

The Wiener Takes Blogging Seriously?

I love talking about advertising and this time Oscar Meyer has done something pretty rediculous or completely brilliant? I can’t decide yet. I was put on by this advertisement by a fellow Brandswag employee, Colin Clark. It was funny at first. I did laugh and then I thought to myself.. how ironic…

The wiener took out a print ad in major newspapers and talked about an online communication medium. HAHA.

I am not quite sure whether or not to take this ad seriously. It seems as if Oscar Meyer would rather play off of a trend then an actual buying pattern. So the question is… as bloggers… as social media advocates and users… should we laugh Oscar Meyer off the shelves or are they going to be laughing to … Read more