Leave a Comment Posted in blogging, social media, Social Media Community, Social Media Expert, Social Strategy, twitter February 18, 2009

Ignore Digg. Quality is First.

Here is an example of information spreading on the web via Twitter and Blogging. One of my twitter and friendfeed buddies, Zee, fed a post on Twitter that was in turn sent to me by re-tweet from Roger Byrne (@styletime on Twitter). The post is called 15 Things I Wish I Had Known When I Started My First Blog by Neil Patel. If you have been using the Internet, blogging, or reading you have probably run across Neil Patel’s name on a blog or two. He knows how to create relationships and engage people online.

One of the things that I found interesting on his blog post was the point he made about not writing for Digg. I have heard from multiple bloggers that it is … Read more

12 Comments Posted in blogging, twitter February 18, 2009

Deleting 20,000 Followers from Twitter

Holy crap. I just read one of the best blog posts ever.

Jim Connolly just deleted 20,000 followers from Twitter. I about passed out from bewilderment. Talk about a way to focus more on quality over quantity! If you want an example of how to refocus your social media efforts read the blog post by Jim. When you read the post focus on the sections of Tweeting again “small time” and The “right” was to use Twitter.”

The most important thing to take away from Jim deleting his 20,000 followers is the understanding that we are constantly learning and adapting as the environment of communication changes. Jim decided to do what was best for him in the long run. I can’t imagine getting 400-500 direct messages a day. My … Read more

24 Comments Posted in blogging February 17, 2009

Unloading On Compendium Blogware

There is a small buzz going around about a recent blog post by Jeb Banner at SmallBox (a local website design firm) about some of the techniques and tools implemented by local blogging giant, Compendium Blogware. In his post, The Problem with Compendium Blogware, Jeb talks about the merits of the Compendium system and whether or not Google will be punishing Compendium in the long run because of a tweek in their algorithm.

To be completely honest with you, as a small business owner, I think the bigger problem is the fact that Compendium is still selling and overtly offering their service to small businesses that cannot afford a $6,000 blogging tool that they can get for free on WordPress. I don’t want to debate the merits of … Read more

3 Comments Posted in blogging, social media February 16, 2009

Building a Pre-Meet Platform

I was browsing the many, many pages of social media blogs this morning and found a post by Steve Woodruff. His blog StickyFigure has some great content and his post, The Personal ROI of Social Media is one of those posts. I am going to borrow a concept from his post and expand upon it: the pre-meeting.

From Steve’s post:

“Through bloggging and Twittering, I have “pre-met” a vast array of people who have shared interests in marketing, branding, social media, pharma, and other aspects of life. By having initial contact in the safe zone of social media, a shared sympathy has been built up, irrespective of any borders of geography, race, background, and political leanings.”

I thought to myself… hmm… It is always good to try and fit a … Read more

6 Comments Posted in Reputation Management, small business, sms, social media marketing, Social Strategy February 13, 2009

Social Media: If I Want It I’ll Buy It. Don’t Sell Me.

Truth be told.. I am getting immersed in Lisa Hoffman’s blog over at New Media Lisa. She has been KILLING it the past few weeks. She wrote a post recently called Social Media Isn’t About the Selling Cycle – It’s About the Buying Cycle. The post is about the concept of shifting the focus on an individual from a selling cycle to a buying cycle. From her post:

“More than ever before, people are expecting and demanding exactly what they want in every facet of their lives. What does this say about the typical hyper focus on the selling cycle? And what would happen if we turned the telescope around and considered the buying cycle instead?”

I don’t know about you but (as a sales generator) it is kind … Read more