6 Comments Posted in social media, Social Strategy, twitter, Word-of-Mouth February 28, 2009

Punch Inactive Users in the Face!

I love Twitter.

It makes life a little more interesting every day that you use it. There is one problem that I have been presented with over the course of the past few days. Inactive users.

Inactive users really upset me and when I say upset.. I am meaning… more along the lines of “wrong order at a restaurant” upset. I just don’t understand the point of spending time to add multiple people and then NOT using the tool every again. But that is their prerogative. (Thank you Ms. Spears)

I had a URL come across my Twitter Feed today to Twitoria. This is the first thing I read when I clicked through:

How many friends are you really following? Twitoria finds your friends that haven’t tweeted in

… Read more

3 Comments Posted in Advertising, business, content, Micro-Blogging, Reputation Management, Seth Godin, small business, Social Media Community February 28, 2009

Use Your Highlight Reel to Build Your Story

I should just start a blog called, “Seth Godin Strikes Again!” because he is constantly reminding me of GREAT concepts in marketing. He has a post called, Which parts are you skipping? The concept of the post is to remind marketers that it is important to build a foundation to your story, make the good parts of the story easy to find and the beauty of the entire process… not just a piece.

This is an important concept, especially for the small business owner who is looking to establish a strategy in social media marketing. It is extremely important to build out a strategy (a foundation) before you begin using the hundreds of tools at your fingertips in the world of social media.

Every tool you use, whether it is … Read more

5 Comments Posted in blogging, business, Corporate Strategy, Marketing, social media, Social Media Expert, social media marketing, social networking, Social Strategy, Viral Marketing February 27, 2009

All Shapes and Sizes

Guest post by Social Media Consultant Colin Clark

I spend the majority of my day every day thinking up creative ways for businesses to use social media tools to improve their bottom line.  The one thing that I’ve found is that if I put together social media action plans for 10 different companies, all 10 would be very different, even if they were in similar industries.

The reason for this is that it’s extremely important to look at all aspects of your business before delving into social media, because once you do you’re baring your soul to anyone who you interact with online.  Since every business is composed of different types people, every strategy must be optimized to ensure those people will be successful in communicating with people online

So … Read more

12 Comments Posted in corporate blogging, Micro-Blogging, small business, social media, Social Media Community February 26, 2009

10 Small Biz Social Media Tips for Today

Chris Brogan had a post this morning called 10 Things You Could Do Better Today. It was pretty inspirational to me… on the level of a good pump up in the morning. I have always been appreciative of people who can elicit some type of emotional response in the morning.

I thought I would also give you a list of 10 Things… for all of you small business owners out there who are using social media marketing tools.

1. Start a Facebook fan page for your business. It is a great way to interact with your personal connections on Facebook.

2. Join a local social network. If you are a Indianapolis native… join Smaller Indiana. A local social network is a great way to connect with other like … Read more