4 Comments Posted in Marketing, small business, social media, Social Media Community January 7, 2009

1 of 4 Customer Types of Social Media: The-Lost

I had a post a couple of days ago talking about the four customer types of social media which was a piggy back post off of Jason Baer’s 7 Critical Elements of your Social Strategy.  I wanted to start focusing more in-depth on each customer type.

First on the list is “The-Lost.”

The-Lost can be categorized as a person or user that has either maybe heard of you or has not heard of you at all. Jason calls this section of a social media marketing strategy the Awareness phase. This is very much brand development on the part of the marketer.

You want to gain the mind-share of a web browser or potential client. We all know that this individual is lost because they haven’t discovered the beauty of … Read more

3 Comments Posted in branding, social media marketing, Social Strategy, twitter January 6, 2009

A Look Into The Brand of Twitter

Today’s guest post is by Jon Gatrell of Spatially Relevant

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I’m always appreciative to meet good folks and develop relationships with folks online and this post is by way of one of those relationships. Kyle was kind enough to reciprocate with an opportunity to do a guest post in a response to my offer which started as part of my examining my Twitter network. Yup, Kyle and I met virtually by way of Twitter, so I think I have to make a confession based on the recent content around here. I use an Auto-DM capability which isn’t high on Kyle’s respectometer, but I do this for two reasons:

  • I’m fairly confident folks just click and add with no additional context, so I want to engage them in some

    • … Read more

5 Comments Posted in blogging, small business, Viral Marketing January 5, 2009

10 Tips for a Great Video Blog

I am a regular contributor to Smaller Indiana. FYI (I am Obsessed with it too). I was reading through some of the blog posts and found a great one by Ellen Dunnigan called Really? That’s Your Company Video?. Ellen owns a public speaking and support company call Accent on Business and her tips are brilliant. I added three on the end to make 10.

Ellen’s 7 Tips to a Great Video

1. “Shakey Cam” may be good for personal videos to friends and family, especially if you and they are young(ish). Not so much for business. Seriously, think about that. Do you want your business partners, clients, colleagues to see you that way? Do you want them to see how little you prepared for your oh-so-important message to … Read more

3 Comments Posted in blogging January 4, 2009

What I am Reading This Sunday: January 4 2009

There are times when I would rather not write a post and it is usually on Sunday. So I thought I would list some blogs I have been skimming today and I have found really useful.

1. Ribeezie: Social Media Tirage

2. Holly Hoffman: Do Your Job Like It’s Your Business

3.Erik Deckers: : IRS Demands Their Five Cents, Reluctant to Pay Four Cent Refund

4. Douglas Karr: Mobile Marketing Strategies Launching in 2009

5. Rouge Puppet: Old School.. Does Not Rule

6. Jacob Leffer: Eight and a Half Minute Audience Engagement

Reblog this post [with Zemanta]… Read more

34 Comments Posted in Marketing, small business, social media January 2, 2009

The 4 Customer Types of Social Media

Happy 2009. Okay. Now that we got that over with.. Let’s dive into something of more importance… Social Media Marketing for your Small Business! YAY!

Jason Baer has a great post over at Convince and Convert called the 7 Critical Elements of Your Social Media Strategy. The post is brilliant for the small business owner wanting to get more involved in social media.

Why is his post brilliant?

It talks more about the internal business development than what TOOLS you should be using.

I am all for using Twitter, Plaxo, Myspace, Facebook, and LinkedIN but if you don’t have the traditional elements of your company connected… you are going to fail.

In the post he lists the third step in the seven step process as: Where is the Audience Cyclically?… Read more