I am always try to browse 123 Social Media and there was a great post by Barry Hurd called Social Media Benefits – Marketing Comes With a Warning Label. In the post Barry talks about the disconnect between Customer Engagement and Customer Service in the graph shown on this page. There is also a huge dissconnect between business owners and the use of social media marketing.
The entire graph makes a lot of sense except for the bottom of the graph where Customer Service is listed at 17.5%.
We could go into an entire post about the benefits of Social Media to customer service but I wanted to focus on what Barry was talking about in his post.
The Concept of Having An Open Mind with Social Media
As you … Read more
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