1 Comment Posted in blogging, Corporate Strategy, Marketing, social media October 31, 2008

When Worth-Your-While Isn’t Worth-The-While

What goals do you have when it comes to your social media use?

I recently had a fellow blogger, Scot Duke of Mr Business Golf, post a comment in regards to a article I had written regarding trying hard to reach your goals and being persistent in social media. His comment to my post:

Good advice, but what if you have been knocked down more times than a bowling pin and gotten up more times than the Energizer Bunny and still are not generating a following large enough to make it worth the while? Changing gears and changing stages are the natural thing to do to keep it going, but what else can be done when all the mapping and consistency is not paying off? There are REAL people

… Read more

2 Comments Posted in banking, blogging, customer service, small business October 31, 2008

Small Businesses: Pay Attention to Social Media! You Don’t Have a Choice.

There has been a few discussions surrounding my post about the terrible customer service I had received from my local bank in Anderson, IN: Independent Federal Credit Union. You can read the original post at: An Example of Terrible Customer Service: IFCU.

Ontario Emperor over at Mroontemp (dot) com has a great post talking about the value of businesses living the way of their tag-line or mission statement. The post:

When the messaging doesn’t agree with the actions – Independent Federal Credit Union of Anderson, Indiana

After reading Ontario’s post, I started thinking about the value of businesses following the conversations and messaging being discussed about them on the Internet. What finally sent me over the edge to write a post is the fact that Ontario and myself … Read more

9 Comments Posted in blogging, Seth Godin, Social Strategy October 30, 2008

Social Media Failure: Get Up and Dust Off Your…

On occasion I will write a post regarding something Seth Godin has written on his blog (this is an understatement). A couple of days ago Seth wrote a post entitled Failure As An Event. In the post he talks about some of the big failures in his life and the lessons he learned from them.

After reading the post, I started thinking about the concept of getting back up after you have been knocked down. The concept of never-ending strength in driving toward specific goals in life is extremely important to long term success. This is especially true for all of the “social media junkies” or “soon to be junkies” out there.

There will be times when you fail in the blogging arena. You may write a bad post. … Read more

6 Comments Posted in blogging October 29, 2008

Blogging Beyond Your Subject Matter: Adding Personality

Chuck Westbrook has a great post today on his blog called More than a Niche: Thoughts on Blogging Beyond Boundaries. He talks about the writers personality shining through in the evolution of the blog.

Many blogs begin as niche blogs covering a topic of interest or expertise, especially blogs started to help develop the author’s personal brand. Over time, however, the audience takes greater and greater interest in the author’s thoughts beyond the primary topic and, eventually, in the author’s personal life.

We all start blogs with a subject matter in mind. Some of us write about social media, traditional marketing, manufacturing, digital technology, or physical therapy. There are millions of subject matters out there!

Chuck talks about the problems some of us can have with “balancing writing about … Read more

4 Comments Posted in blogging, ROI, social media, Social Strategy October 29, 2008

The Best ROI Explanation for Social Media and Some Additions

As an owner of a social media marketing and design company, it can be hard to explain the return on investment in accordance with social media use. I think many of us (marketers) try to find a return on investment because:

A. It can be easier to sell the marketing because of an ROI explanation.

B. We believe so much in social media. We want to use it… every chance we get.

Jason Falls has one of the best explanation (and personal views) of ROI in Social Media in his post: What is the ROI for Social Media?

In the post he starts out by stating a quote I have posted in my office on the wall:

The problem with trying to determine ROI for social media is you are

… Read more