Is Digital Marketing Recession Proof?

There has been a lot of talk recently about downed markets, a new depression, revenue generation, and the collapse of massive corporations. Negative attitude has been spreading like wildfire through the ranks of my social communities, as well as, my offline social circles. I was pleased to find a blog post today by Jason Baer on Convince&Convert. His post entitled, 5 Reasons Why Digital Marketing Will Thrive in the Recession was one of the highlights of my day (other than the racoon on my window sill).

Jason goes into detail on the five reasons why digital marketing is recession proof. Highlighting everything from the ROI to the short term commitments. If you want the full detailed observation from Jason go read and comment on his post. I … Read more

3 Ways To Help Face the FEAR of Social Media

Thank you to Brad Ward at SquaredPeg for his post entitled, Resistance. In his post, Brad quotes Seth Godin:

“It’s easy to be against something that you are afraid of.

And it’s easy to be afraid of something that you don’t understand.”

As social media evangelists, many of us run into road blocks when it comes to usage of social media with coworkers or clients. Honestly, I can tell you that the majority of the push back has been from the church sector where we have been marketing social networks for membership building and community development.

Fear has kept many people away from this wonderful tool because of a misunderstanding, or better yet, a lack of understanding. Every person on the planet has had to deal with fear in … Read more

Yes. I Have Started a VideoBlog

I have started a VideoBlog! I will be updating the “vlog” every other day, hopefully. :)

Feel free to check it out. Kyle’s Socially Creative Video Blog.… Read more

Hating on the FriendFeed Lists

Recently the social media community site Friendfeed released a new design that helped users better manage subscriptions, rooms, and content. I have been hesitant to manage my subscriptions into lists because I feel like it takes away from the multiple levels of content you can recieve from friends.

With that said, recently I have been starting to wonder whether or not I should take on the task of organizing my Friendfeed lists. As I have been subscribing to more and more people I find that I have lost the value in some of the posts that REALLY matter to me.

Shel Israel had a great post yesterday about the new features on Friendfeed and his view of the list management. He was bothered on what the management of friends into … Read more

Should SocialMedian Use Personal Politics in Communication?

Technorati Profile

Before you read my post I want to state that I LOVE the SocialMedian site and I am an avid follower of Jason Goldberg.

With that said…

I happen to agree with a lot of what Jason posts on Twitter and Friendfeed. Our political opinions vary but we agree on most concepts surrounding politics and government. I have been growing a little concerned with personal political opinions being used on a company branded communication platform. Jason uses his twitter account to post news items from Social|Median but he also uses that account for his personal

political viewpoints.

I am not judging how Jason runs his twitter account but a question should be raised when

it comes to the branding of a company.  Should personal politics be … Read more