2 Comments Posted in social networking, Uncategorized June 30, 2008

Should A NFP Use Twitter?

I had a great question posed to me by Scott Semester of Smaller Indiana in relation to my post about Comcast .

The question follows:

Kyle, can you talk a little more about (or recommend online resources that can explain) how companies and nonprofit organizations can use Twitter to connect with their target audiences? I have a Twitter account, but it’s just for personal stuff and I usually forget to use it at work. How might I and my colleagues add value for donors via Twitter?

What a great question!

The first step in utilizing a social tool like Twitter is to understand the human element in relation to social media. The human element can be referred to as an underlying form of authenticity when using social tools for communication. … Read more

Leave a Comment Posted in social networking June 29, 2008

Collaborate, Answer, and Defuddle Any Question

A new question and answer social tool has been made available on the net (props to Mashable for this article).

The new site is called Defuddle .

I have a member profile on other Q&A Collaboration tools like LinkedIN, Yahoo!Answers, and Yedda. I can rest easy when I say I have been pleased with the ease of use through each site. Defuddle takes it one step farther and makes it EXTREMELY easy to post and reply to questions. I agree with Paul Glazowski of Mashable when he says:

“it’s already showing to be a real treat to use – and aesthetically pleasing to boot.”

Defuddle is aesthetically pleasing and is easy to use.  Everyone should sign up for this cool tool and try it out. What could it hurt?… Read more

1 Comment Posted in social networking June 29, 2008

Comcast: A Company That Finally Gets It!

Sunday afternoon: A time to sit back, relax, watch a good flick , and hit up Twitter. I was perusing my twitter pal ThomasHo and he was mentioning how he chose Comcast over AT&T because of a twitter post called Comcastcares .

I was pleased to find that Comcast actually has an employee twittering! Talk about getting deep into socialmedia! Every one should take note and follow Comcast on this brilliant way to connect with their customers!… Read more

1 Comment Posted in Word-of-Mouth June 29, 2008

New Brand Image for Wal-Mart? Should I Care?

A recent article from WSJ.com has brought to light Wal-Mart’s (now officially Walmart) push to change its logo and brand identity. The ugly blue and white logo will now be replaced with a cleaner white and orange logo with a star burst.

Should I care?

On a consumer level, I could care less.

On a branding level, it is an extreme development for one of the largest “brands” in the nation. I do not shop at Walmart.

I can’t stomach looking at the old logo and I hate the color orange. My negativity towards Walmart is extreme. EXTREME.

The new branding will be a direct attack to one of Walmart’s biggest competitors, Target . Can a new look, new employee swag, and a new tag line save the Walmart reputation? … Read more

Leave a Comment Posted in Uncategorized June 28, 2008

Has Google Met Its Match In Yandex?

A recent post on BusinessWeek.com clued me into a new search engine on the Eastern side of the world called Yandex .

According to Business Week,
Few outside of Russia have heard of the Yandex search engine, but that may soon change. Yandex has 44% of the Russian market—10 points ahead of Google—and is now the No. 2 search outfit in Europe, according to researcher comScore.

I am interested to see if Yandex can hold its own to the search giant. Google is pushing deep into the Russian market and has forecast ad revenues to jump from $200 million to $1 billion in the Russian market by 2010.

I would love to give a run down of the Yandex search engine but unfortunately I am not that familiar with Russian. … Read more