4 Comments Posted in Advertising, Marketing, Seth Godin, Smaller Indiana January 22, 2008

Small Pox and Smaller Indiana

Seth Godin has another great blog on gimmicks. I didn’t pull much from the actual blog pertaining to gimmicks but he had a great thought at the end:

As you sit down to consider ways to be more remarkable, the challenge is to be worth talking about… at the same time you are adding value for the person who’s talking about you.

I encourage all members in Smaller Indiana to invent your “gimmick” for Smaller Indiana. Does it add value when you are virally spreading? What will it take to create a Smaller Indiana that is worth spreading like an epidemic from city to city? Are we already there?

I will leave you with this:

I was playing Oregon Trail on Facebook and well, I died from a … Read more

Leave a Comment Posted in social networking January 19, 2008

New Media Marketer – Kyle Lacy Launches eSpace™, a Myspace Marketing Tool

New media marketer Kyle Lacy believes that companies can be lovable or dirty flirts. A lovable brand is one that establishes a two way relationship with their customers. His new product eSpace™ is designed to help companies to create lovable brands.

Leveraging the growing popularity of Myspace and other social networking groups, Brandswag delivers targeted and branded messages to consumers in specific demographic groups and geographic regions by utilizing Zip Code searches. At the same time it provides a wealth of data about preferences and interests of target customers, allowing companies to create more meaningful and marketable messages.

Niche markets such as restaurants, bars, clothing stores, retail stores and record labels are perfect examples of who can benefit from eSpace™. By providing these markets with the ability … Read more

1 Comment Posted in Advertising, Marketing January 8, 2008

Life. Liberty. And the Pursuit.

I wrote last about the American Gladiators show, but I did make a comment about a Cadillac commercial being on during the show and right after a WWE commercial. Are you missing your demographic Caddy?

Even though I didn’t agree with that particular placement, I absolutely love the new marketing campaign from (insert Ad company). It looks to me as if Cadillac is trying to reinvent itself to a younger generation and demographic. It no longer wants to be grandpa’s luxury card you rode to church of the weekends. The reinvention of Cadillac is succeeding in my opinion and the tag line is genius.

Life. Liberty. And the Pursuit. AMAZING!

I can’t tell you how much I love this tagline. Everything about it is a good thing. Way to take … Read more

Leave a Comment Posted in Advertising, Marketing January 7, 2008

Dumbing Down America. The Gladiators.

Who was a huge fan of the old school American Gladiators show on TV? THIS GUY! Yah that’s right, I used to love watching the matches between competitors and the unstoppable, iron fisted gladiators. You could imagine my intense pleasure when I read that a NEW American Gladiators was going to be released onto the American TV Screens. I can’t explain to you the excitement I had to be able to watch my beloved Gladiators again.

I sat down last night with some popcorn, friends, and a bottle of Upland Beer (BUY IT, it is from a brewery in Bloomington), I cant’ really explain to you the feeling I had after watching an hour of the new and “improved” American Gladiators. I thought to myself, “Is American really this stupid?” … Read more

Leave a Comment Posted in Advertising, Marketing, Seth Godin January 6, 2008

Is that a GAP in your knowledge?

Curiosity is monumental when it comes to marketing. In the fast paced world of today where marketing is being droned down to a dull roar and people are ignoring everything they come in contact with, curiosity always reigns supreme.

A good “marketing definition of curiosity would be: Curiosity happens when someone feels a gap in their knowledge (Made to Stick, pg 84). It can be detrimental to a psyche when you feel the gap of knowledge when hearing, conversing, or seeing something you don’t quite understand.

Learning in the pursuit of knowledge is a universal trait in most human beings. When you feel the knowledge gap you scramble around trying to find something to fill it.

So many times companies try to throw the facts at their consumers without telling … Read more