1 Comment Posted in Action Figure, Marketing, Seth Godin, Viral Marketing, Word-of-Mouth December 30, 2007

Seth Godin Action Figure? It’s true.

I couldn’t imagine a scenario where Seth Godin would surpass my view of him as a marketing/blogging/new media GENIUS, and yet he strikes again. In his post, Hey Kids! It’s finally here he introduces his new state-of-the-art, plastic fantastic, branding guru action figure. No joke, it even comes with the “superpowers” of built Brandomatic® and PurplePower®.

I have always been impressed with the creative process of Seth Godin whether it is the packaging of his books or the outlandish ideas of an Action Figure or the coveted Purple Cow.

This should serve as an example of making marketing and “self-promotion” fun again. A plastic, Seth Godin action figure, Why not? If you want another route to create a word-of-mouth, word-of-key viral process, take note. Seth Godin has always known how … Read more

Leave a Comment Posted in Uncategorized December 30, 2007

A Good Way To Alienate

I am a huge fan of conservative talk radio. This is based not on the fact that I enjoy the viewpoints expressed on the stations but that it entertains me, plain and simple. I had been listening to an FM talk radio station, 93.9, religiously since I moved to Indianapolis (about 6 months). I would spend most of my driving time tuned into this talk show.

Then my world came to a crashing halt. I tuned in one afternoon, hoping to listen to the “Stop Hillary Express” of Sean Hannity, but all I received was Grandma Got Run Over by A Reindeer by some folk singer. I shrugged it off wanting to believe that it was a commercial, but the murderous reindeer was followed by the cheery tune of White … Read more

Leave a Comment Posted in Uncategorized December 30, 2007

ADD, I’d Like You To Meet ARG Marketing

RG: alternate reality game

“T-shirts went on sale at a 19th-century Lisbon concert hall with what looked to be a printing error: Random letters in the tour schedule on the back seemed slightly boldfaced. Then a 27-year-old Lisbon photographer named Nuno Foros realized that, strung together, the boldface letters spelled “i am trying to believe.” People started typing “iamtryingtobelieve.com” into their Web browsers. That led them to a site denouncing something called Parepin, a drug apparently introduced into the US water supply. Ostensibly, Parepin was an antidote to bioterror agents, but in reality, the page declared, it was part of a government plot to confuse and sedate citizens. Email sent to the site’s contact link generated a cryptic auto-response: “I’m drinking the water. So should you.” Online, fans worldwide … Read more

1 Comment Posted in Uncategorized December 30, 2007

Music and It’s Step Sister Marketing

Pat suggested I start a blog for Smaller Indiana. Since I have never attempted to write a blog and Doug Karr influenced me enough at the MBO conference, here is the first shot.

I have always had the dangerous habit of looking at all marketing material positioned along the sides of roads and highways. I’m surprised I haven’t been hospitalized for rear ending a semi or any other type of compact vehicle in the road. It does have its uses though. I was driving down 96th Street and happened across a billboard for a local musician. The billboard read, “Frank Buchannon. Album Available Now. www.frankbuchannon.com,” it was accompanied by a huge picture of this guy leaning against a red barn with what I assume was a guitar or … Read more